The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Innovation in Experiential
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Award
Agency
Client
Title
Category
Annual ID
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Experiential
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Experiential
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Experiential
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Annual ID:
OS_EX20_080M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Experiential
Annual ID:
OS_EX20_081M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Annual ID:
OS_EX20_082M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Annual ID:
OS_EX20_083M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Annual ID:
OS_EX20_084M