The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Calmentaries Agency: Ponce / Buenos Aires Client: Nestle Waters Category: Radio & Audio
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Visuals
Web of Infamy Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Use of Visuals
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Craft / Use of Visuals
Moonments Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai Client: Wechat Category: Craft / Use of Visuals
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Applications
Jetlag Social Club Agency: Isobar / France Client: Flying Blue Category: Applications
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Applications
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: Applications
Blood Beacon Agency: Wunderman Thompson / Taipei Client: Taipei Blood Center Category: Applications
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Immersive Spaces
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Immersive Spaces
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Poster For Everyone Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond Client: Rick Hansen Foundation Category: Craft / Use of Technology
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Long Form Video / Single
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Long Form Video / Single
The Lift Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen Client: Bianco Category: Long Form Video / Single
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Single
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Long Form Video / Single
Truck Art Childfinder Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad Client: Berger Paints Category: Craft / Art Direction
Absolut Pride Agency: BBH / London Client: Absolut Category: Craft / Photography
Electric Slaves Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Craft / Photography
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Craft / Photography
Myth Busting Sex Trafficking Agency: GSW / New York + Alejandro Burset / Madrid, Spain Client: The Covenant House Category: Craft / Photography
Apple Fifth Avenue Reopening Campaign Installation Agency: Apple / Cupertino Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Out of Home / Single
Homeless Castle Agency: The Local Collective / Toronto + OPC / Toronto Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Single
Printed by Parkinson's Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin Client: Charité - University Hospital Berlin Category: Creative Use of Data / Data Visualization
Finish - Glasses of Drought Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Data Visualization
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Data Visualization
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Digital & Online / Websites & Mobile

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Behind the Mac - International Women's Day

Television & VOD / Short Form - Single

OS_FI20_043M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Dummy / Venice

Cheetos

Can't Touch This

Television & VOD / Short Form - Single

OS_FI20_044M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Television & VOD / Short Form - Single

OS_FI20_045M

2020 Health, Wellness & Pharma Merit Award

Ponce / Buenos Aires

Nestle Waters

Calmentaries

Radio & Audio

OS_HW20_087M

2020 Social Media Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft / Use of Visuals

OS_SM20_104M

2020 Social Media Merit Award

72andSunny / New York + Smirnoff / Global

Smirnoff

Web of Infamy

Craft / Use of Visuals

OS_SM20_105M

2020 Social Media Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

Craft / Use of Visuals

OS_SM20_106M

2020 Social Media Merit Award

Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai

Wechat

Moonments

Craft / Use of Visuals

OS_SM20_107M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Applications

OS_MO20_028M

2020 Mobile Merit Award

Isobar / France

Flying Blue

Jetlag Social Club

Applications

OS_MO20_029M

2020 Mobile Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Applications

OS_MO20_030M

2020 Mobile Merit Award

Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram

Samsung

Now, words aren't just heard, but felt.

Applications

OS_MO20_031M

2020 Mobile Merit Award

Jung von Matt/Limmat / Zurich

Samsung Switzerland

A Touch of History

Applications

OS_MO20_032M

2020 Mobile Merit Award

Wunderman Thompson / Taipei

Taipei Blood Center

Blood Beacon

Applications

OS_MO20_033M

2020 Mobile Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Applications

OS_MO20_034M

2020 Digital Craft Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Creative Use of Data

OS_DC20_038M

2020 Digital Craft Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

OS_DC20_039M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data

OS_DC20_040M

2020 Digital Craft Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data

OS_DC20_041M

2020 Digital Craft Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data

OS_DC20_042M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data

OS_DC20_043M

2020 Digital Craft Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data

OS_DC20_044M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Immersive Spaces

OS_EX20_053M

2020 Experiential & Immersive Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Immersive Spaces

OS_EX20_054M

2020 Out of Home Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Use of Technology

OS_OH20_082M

2020 Out of Home Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond

Rick Hansen Foundation

Poster For Everyone

Craft / Use of Technology

OS_OH20_083M

2020 Branded Entertainment Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Long Form Video / Single

OS_BE20_043M

2020 Branded Entertainment Merit Award

Apple / Cupertino + Imposter / LA

Apple

Caught on Camera

Long Form Video / Single

OS_BE20_044M

2020 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + New Land / Copenhagen

Bianco

The Lift

Long Form Video / Single

OS_BE20_045M

2020 Branded Entertainment Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Losing Friends

Long Form Video / Single

OS_BE20_046M

2020 Branded Entertainment Merit Award

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Long Form Video / Single

OS_BE20_047M

2020 Branded Entertainment Merit Award

m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City

Pyer Moss

SEVEN MOTHERS

Long Form Video / Single

OS_BE20_048M

2020 Branded Entertainment Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Long Form Video / Single

OS_BE20_049M

2020 Direct Marketing Merit Award

Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad

Berger Paints

Truck Art Childfinder

Craft / Art Direction

OS_DI20_117M

2020 Print Merit Award

BBH / London

Absolut

Absolut Pride

Craft / Photography

OS_PT20_086M

2020 Print Merit Award

Havas Prague / Prague 7

Amnesty International

Electric Slaves

Craft / Photography

OS_PT20_087M

2020 Print Merit Award

Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland

Greenpeace

#CleanAirNow

Craft / Photography

OS_PT20_088M

2020 Print Merit Award

GSW / New York + Alejandro Burset / Madrid, Spain

The Covenant House

Myth Busting Sex Trafficking

Craft / Photography

OS_PT20_089M

2020 Design Merit Award

Apple / Cupertino

Apple

Apple Fifth Avenue Reopening Campaign Installation

Out of Home / Single

OS_DE20_149M

2020 Design Merit Award

INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul

Hanwha

Solar Boat : Clean up Mekong

Out of Home / Single

OS_DE20_150M

2020 Design Merit Award

The Local Collective / Toronto + OPC / Toronto

Raising The Roof

Homeless Castle

Out of Home / Single

OS_DE20_151M

2020 Design Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Out of Home / Single

OS_DE20_152M

2020 Creative Use of Data Merit Award

INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin

Charité - University Hospital Berlin

Printed by Parkinson's

Creative Use of Data / Data Visualization

OS_CU20_012M

2020 Creative Use of Data Merit Award

Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul

Reckitt Benckiser

Finish - Glasses of Drought

Creative Use of Data / Data Visualization

OS_CU20_013M

2020 Creative Use of Data Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data / Data Visualization

OS_CU20_014M

2020 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Creative Use of Data / Data Visualization

OS_CU20_015M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Digital & Online / Websites & Mobile

OS_DI20_074M

2020 Direct Marketing Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Websites & Mobile

OS_DI20_075M

2020 Direct Marketing Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Digital & Online / Websites & Mobile

OS_DI20_076M

2020 Direct Marketing Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Digital & Online / Websites & Mobile

OS_DI20_077M

Follow Us