The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Nothing is as big as Christmas
Agency: Ogilvy / Madrid
Client: IBERIA Category: Out of Home / Billboards & Transit
Samsung Folding Piccadilly
Agency: Cheil / London
Client: Samsung Category: Out of Home / Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Out of Home / Billboards & Transit
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Integrated Campaign
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Integrated Campaign
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Integrated Campaign
Belted Survivors
Agency: Clemenger BBDO / Wellington
Client: NZ Transport Agency Category: Integrated Campaign
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming
Agency: Chobani / New York
Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Social Post / Real-time Response
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
Space to Create
Agency: Ogilvy / Hong Kong
Client: Foundry 852 Category: Typography / Dynamic / In Motion
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Forge Ahead
Agency: SenseTeam / Shenzhen
Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
Bauhaus
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Use of Music / Original Music
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Use of Music / Original Music
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Use of Music / Original Music
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Use of Music / Original Music
Silent Whistle
Agency: Leo Burnett / Sydney
Client: Samsung Category: Physical Product & Mobile Integration
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Products
A Space for Being
Agency: Google LLC / Mountain view
Client: Google Inc Category: Responsive Environments
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Responsive Environments
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Responsive Environments
Metro Exodus: Artyom's Nightmare
Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client: Deep Silver Category: Visual & Audio Craft / Animation
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris
Client: Poulehouse Category: Visual & Audio Craft / Animation
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
Award:
2020 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_055M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Madrid
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_056M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_057M
Award:
2020 Direct Marketing Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_058M
Award:
2020 Direct Marketing Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Integrated Campaign
Annual ID:
OS_DI20_112M
Award:
2020 Direct Marketing Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Integrated Campaign
Annual ID:
OS_DI20_113M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Integrated Campaign
Annual ID:
OS_DI20_114M
Award:
2020 Direct Marketing Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Integrated Campaign
Annual ID:
OS_DI20_115M
Award:
2020 Direct Marketing Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Integrated Campaign
Annual ID:
OS_DI20_116M
Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_052M
Award:
2020 Social Media Merit Award
Agency:
draftLine / New York
Client:
Bud Light
Title:
Area 51
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_053M
Award:
2020 Social Media Merit Award
Agency:
Ogilvy Social Lab / Brussels
Client:
Carrefour Belgium
Title:
The Affordable Banana
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_054M
Award:
2020 Social Media Merit Award
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_055M
Award:
2020 Social Media Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Oscar Mayer
Title:
Ice Dog Sandwich
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_056M
Award:
2020 Social Media Merit Award
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_057M
Award:
2020 Film Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_FI20_127M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
fizy
Title:
MUSICAL FONT
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_107M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Foundry 852
Title:
Space to Create
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_108M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_109M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_110M
Award:
2020 Out of Home Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
Bauhaus
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_035M
Award:
2020 Out of Home Merit Award
Agency:
adam&eveDDB / London + King Henry / London
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_036M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_103M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + MJZ / London + Mother / London
Client:
IKEA
Title:
Silence the Critics
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_104M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_105M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_106M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_107M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_108M
Award:
2020 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_045M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Products
Annual ID:
OS_HW20_038M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Ecuador / Guayaquil
Client:
LA FABRIL
Title:
DR. PEE
Category:
Products
Annual ID:
OS_HW20_039M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
A Space for Being
Category:
Responsive Environments
Annual ID:
OS_EX20_055M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Annual ID:
OS_EX20_056M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Annual ID:
OS_EX20_057M
Award:
2020 Digital Craft Merit Award
Agency:
Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client:
Deep Silver
Title:
Metro Exodus: Artyom's Nightmare
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_045M
Award:
2020 Digital Craft Merit Award
Agency:
Brand Station / Paris + WIZZ / Paris
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_046M
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_054M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_055M
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Xantenyx
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_056M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_057M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Therapy - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_058M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Annual ID:
OS_RA20_028M
