The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Feel the Power Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Television & VOD / Long Form - Campaign
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Clear Agency: AMVBBDO / London Client: Guinness Category: Events / Stunts / Competitions
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
California Stays Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions
The Offline Playlist Agency: 360i / New York + Tourism / New Orleans Client: New Orleans Tourism Category: Visual & Audio Craft / Music
Cards of Acknowledgement Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing
Cool Ranch Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign
Build with the force Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Innovation in Interactive
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Innovation in Interactive
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Innovation in Interactive
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Interactive
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing
Behind the Photograph Agency: Famous Innovations / Mumbai Client: Mumbai Press Club Category: Craft / Writing
Scenarios Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Craft - Direction / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
This is illegal Agency: Anorak / NoA / Oslo Client: Amnesty International Category: Craft - Direction / Single
The Storytellers Agency: Park Pictures LLC / New York Client: Apple Category: Craft - Direction / Single
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Santa Girl Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Craft - Direction / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Followers Agency: DDB / Chicago Client: Miller Lite Category: Craft - Direction / Single
Mori Building Brand movie DESIGNING TOKYO Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Comfortable Agency: O Positive / New York + Highdive / Chicago Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single

2020 Film Merit Award

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London

Sony Interactive Entertainment

Feel the Power

Television & VOD / Long Form - Campaign

OS_FI20_071M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Television & VOD / Long Form - Campaign

OS_FI20_072M

2020 Experiential & Immersive Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

OS_EX20_030M

2020 Experiential & Immersive Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

OS_EX20_031M

2020 Experiential & Immersive Merit Award

AMVBBDO / London

Guinness

Clear

Events / Stunts / Competitions

OS_EX20_032M

2020 Experiential & Immersive Merit Award

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Events / Stunts / Competitions

OS_EX20_033M

2020 Experiential & Immersive Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Events / Stunts / Competitions

OS_EX20_034M

2020 Experiential & Immersive Merit Award

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

OS_EX20_035M

2020 Experiential & Immersive Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Events / Stunts / Competitions

OS_EX20_036M

2020 Experiential & Immersive Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

OS_EX20_037M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Events / Stunts / Competitions

OS_EX20_038M

2020 Experiential & Immersive Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Events / Stunts / Competitions

OS_EX20_039M

2020 Experiential & Immersive Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Events / Stunts / Competitions

OS_EX20_040M

2020 Experiential & Immersive Merit Award

Belong Agency / Copenhagen

Volkswagen

California Stays

Events / Stunts / Competitions

OS_EX20_041M

2020 Experiential & Immersive Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York

Wendy's

Feast of Legends

Events / Stunts / Competitions

OS_EX20_042M

2020 Digital Craft Merit Award

360i / New York + Tourism / New Orleans

New Orleans Tourism

The Offline Playlist

Visual & Audio Craft / Music

OS_DC20_047M

2020 Direct Marketing Merit Award

MRM / London

Miscarriage Association

Cards of Acknowledgement

Craft / Writing

OS_DI20_118M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch

Online Films & Video / Varying Length Campaign

OS_FI20_107M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Online Films & Video / Varying Length Campaign

OS_FI20_108M

2020 Film Merit Award

Venables Bell & Partners / San Francisco

Reebok

Sport The Unexpected

Online Films & Video / Varying Length Campaign

OS_FI20_109M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Online Films & Video / Varying Length Campaign

OS_FI20_110M

2020 Interactive & Online Merit Award

SERVICEPLAN GERMANY / Munich

LEGO

Build with the force

Innovation in Interactive

OS_IN20_074M

2020 Interactive & Online Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Innovation in Interactive

OS_IN20_075M

2020 Interactive & Online Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Innovation in Interactive

OS_IN20_076M

2020 Interactive & Online Merit Award

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Interactive

OS_IN20_077M

2020 Print Merit Award

DDB, / Paris + Marie Claire / Paris

Marie Claire

#LIBERTYEQUALITYPATERNITY

Magazine / Single

OS_PT20_047M

2020 Print Merit Award

Wunderman Thompson / São Paulo

Instituto Avon

You Are Not Alone

Craft / Writing

OS_PT20_076M

2020 Print Merit Award

Famous Innovations / Mumbai

Mumbai Press Club

Behind the Photograph

Craft / Writing

OS_PT20_077M

2020 Print Merit Award

DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris

Volkswagen

Scenarios

Craft / Writing

OS_PT20_078M

2020 IP & Products Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Toy Rescue

Integrated Digital & Physical Product

OS_IP20_023M

2020 IP & Products Merit Award

FCB Inferno / London

The Big Issue

Pay It Forward

Integrated Digital & Physical Product

OS_IP20_024M

2020 IP & Products Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

OS_IP20_025M

2020 Creative Effectiveness Merit Award

JWT Folk / DUBLIN

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

OS_CE20_023M

2020 Creative Effectiveness Merit Award

MullenLowe / US

Burger King

Twitter Bait

Single Country or Region / Consumer / Brand

OS_CE20_024M

2020 Creative Effectiveness Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

OS_CE20_025M

2020 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

OS_CE20_026M

2020 Creative Effectiveness Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Single Country or Region / Consumer / Brand

OS_CE20_027M

2020 Moving Image Craft Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Craft - Direction / Single

OS_MI20_039M

2020 Moving Image Craft Merit Award

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Direction / Single

OS_MI20_040M

2020 Moving Image Craft Merit Award

Anorak / NoA / Oslo

Amnesty International

This is illegal

Craft - Direction / Single

OS_MI20_041M

2020 Moving Image Craft Merit Award

Park Pictures LLC / New York

Apple

The Storytellers

Craft - Direction / Single

OS_MI20_042M

2020 Moving Image Craft Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Craft - Direction / Single

OS_MI20_043M

2020 Moving Image Craft Merit Award

Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Craft - Direction / Single

OS_MI20_044M

2020 Moving Image Craft Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Craft - Direction / Single

OS_MI20_045M

2020 Moving Image Craft Merit Award

BBDO / New York + RESET Content / New york

Macy's

Santa Girl

Craft - Direction / Single

OS_MI20_046M

2020 Moving Image Craft Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Craft - Direction / Single

OS_MI20_047M

2020 Moving Image Craft Merit Award

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Direction / Single

OS_MI20_048M

2020 Moving Image Craft Merit Award

DDB / Chicago

Miller Lite

Followers

Craft - Direction / Single

OS_MI20_049M

2020 Moving Image Craft Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Direction / Single

OS_MI20_050M

2020 Moving Image Craft Merit Award

O Positive / New York + Highdive / Chicago

Quicken Loans / Rocket Mortgage

Comfortable

Craft - Direction / Single

OS_MI20_051M

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