The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Experiential Radio & Audio
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern
Client: SBB AG Category: Experiential Radio & Audio
B Studios: Radio/Audio
Agency: Ogilvy / Chicago
Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
Journey to the Moon
Agency: VMLY&R / Memphis + US Navy / USA
Client: US Navy Category: Experiential Radio & Audio
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Public Relations
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation Category: Public Relations
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Public Relations
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Public Relations
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org Category: Moving Image / Single
Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Moving Image / Single
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Television & VOD / Long Form - Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Use of Data / Real-Time
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Apollo in Real Time
Agency: Ben Feist / Toronto
Client: Self Category: Creative Use of Data / Real-Time
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Creative Use of Data / Real-Time
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation