The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Branding / Corporate Communications
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Typography
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Direct Marketing
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Direct Marketing
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Direct Marketing
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera Category: Creative Use of Data / Targeting
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Craft / Illustration
ADC Festival 2019
Agency: MUTABOR / Hamburg
Client: Art Directors Club for Germany e. V. Category: Craft / Illustration
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
No Way In
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Illustration
Hungry for Destruction
Agency: SERVICEPLAN GERMANY / Munich
Client: ROBIN WOOD Category: Craft / Illustration
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Craft / Use of Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Use of Sound
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Craft / Use of Sound
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Experiential
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Experiential
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Experiential
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Innovation in Experiential
Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences
"Captain Marvel" Main-on-End Title Sequence
Agency: Elastic / Santa Monica + Marvel / Los Angeles
Client: Marvel Category: Title Sequences
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_093M
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Typography
Annual ID:
OS_PT20_090M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Annual ID:
OS_PT20_091M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Annual ID:
OS_HW20_042M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Annual ID:
OS_HW20_043M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Direct Marketing
Annual ID:
OS_HW20_044M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Annual ID:
OS_HW20_045M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Direct Marketing
Annual ID:
OS_HW20_046M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Direct Marketing
Annual ID:
OS_HW20_047M
Award:
2020 Public Relations Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Annual ID:
OS_PR20_033M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Annual ID:
OS_PR20_034M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Annual ID:
OS_PR20_035M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Public Relations Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Annual ID:
OS_PR20_037M
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Out of Home Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_047M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson BA / CABA
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_048M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M
Award:
2020 Out of Home Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_051M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_016M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas Village / Geneva
Client:
CANAL+
Title:
Waiting Wins
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_017M
Award:
2020 Creative Use of Data Merit Award
Agency:
Rethink + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_018M
Award:
2020 Creative Use of Data Merit Award
Agency:
NORD DDB / Stockholm
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_019M
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_PT20_079M
Award:
2020 Print Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_PT20_080M
Award:
2020 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client:
Amnesty International
Title:
Writing goes a long way.
Category:
Craft / Illustration
Annual ID:
OS_PT20_081M
Award:
2020 Print Merit Award
Agency:
MUTABOR / Hamburg
Client:
Art Directors Club for Germany e. V.
Title:
ADC Festival 2019
Category:
Craft / Illustration
Annual ID:
OS_PT20_082M
Award:
2020 Print Merit Award
Agency:
DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client:
NISSIN FOODS(H.K.) CO., LTD
Title:
Heavenly Taste
Category:
Craft / Illustration
Annual ID:
OS_PT20_083M
Award:
2020 Print Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client:
Rick Hansen Foundation
Title:
No Way In
Category:
Craft / Illustration
Annual ID:
OS_PT20_084M
Award:
2020 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
ROBIN WOOD
Title:
Hungry for Destruction
Category:
Craft / Illustration
Annual ID:
OS_PT20_085M
Award:
2020 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Annual ID:
OS_IG20_036M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_076M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_077M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_078M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Annual ID:
OS_EX20_080M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Experiential
Annual ID:
OS_EX20_081M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Annual ID:
OS_EX20_082M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Annual ID:
OS_EX20_083M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Annual ID:
OS_EX20_084M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Innovation in Experiential
Annual ID:
OS_EX20_085M
Award:
2020 Moving Image Craft Merit Award
Agency:
Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client:
Fox Searchlight
Title:
Jojo Rabbit (main titles)
Category:
Title Sequences
Annual ID:
OS_MI20_089M
Award:
2020 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica + Marvel / Los Angeles
Client:
Marvel
Title:
"Captain Marvel" Main-on-End Title Sequence
Category:
Title Sequences
Annual ID:
OS_MI20_090M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_060M
