The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Backstories Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Social Media
Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Innovation in Social Media
Electric Slaves Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Magazine / Campaign
No need to fly 2.0 Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Magazine / Campaign
#CleanAirNow Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland Client: Greenpeace Category: Magazine / Campaign
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Magazine / Campaign
Total Mess Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Magazine / Campaign
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Just Do It: Helden Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Cinema Advertising
The Puck Agency: Grey Canada / Toronto Client: ADIABC - Diabetes Association of ABC Category: Physical Product
SmartWax Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Product
AURA INCENSE BARRICADE Agency: TBWA\Sri Lanka / Colombo Client: D'LAS INTERNATIONAL (PVT) LTD. Category: Physical Product
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Physical Product
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Product
Mimica Agency: R/GA / London Client: Mimica Category: Physical Product
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product
OREO Music Box Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles Client: OREO Category: Physical Product
Fieeld Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal Agency: Facebook / Menlo Park Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: UX / UI / Utility
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: UX / UI / Utility
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: UX / UI / Utility
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Reputation Management
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Beauty Mark Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York Client: CVS Health Category: Reputation Management
Solar Boat : Clean up Mekong Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Reputation Management
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Reputation Management
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building
Mutts4Trucks Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Community Building

2020 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_043M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_044M

2020 Branded Entertainment Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

Backstories

Short Form Video / Campaign / Series / Episodic

OS_BE20_040M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Short Form Video / Campaign / Series / Episodic

OS_BE20_041M

2020 Branded Entertainment Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Short Form Video / Campaign / Series / Episodic

OS_BE20_042M

2020 Branded Entertainment Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Escape The Clown

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_088M

2020 Branded Entertainment Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_089M

2020 Branded Entertainment Merit Award

Ogilvy / New York

IBM

Apollo

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_090M

2020 Branded Entertainment Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_091M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Innovation in Social Media

OS_SM20_108M

2020 Social Media Merit Award

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Innovation in Social Media

OS_SM20_109M

2020 Print Merit Award

Havas Prague / Prague 7

Amnesty International

Electric Slaves

Magazine / Campaign

OS_PT20_048M

2020 Print Merit Award

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

No need to fly 2.0

Magazine / Campaign

OS_PT20_049M

2020 Print Merit Award

Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland

Greenpeace

#CleanAirNow

Magazine / Campaign

OS_PT20_050M

2020 Print Merit Award

TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Open Late

Magazine / Campaign

OS_PT20_051M

2020 Print Merit Award

DDB Argentina / Buenos Aires

Volkswagen

Total Mess

Magazine / Campaign

OS_PT20_052M

2020 Film Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Cinema Advertising

OS_FI20_113M

2020 Film Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Cinema Advertising

OS_FI20_114M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

OS_FI20_115M

2020 Film Merit Award

Wieden+Kennedy / Shanghai

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

OS_FI20_116M

2020 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Germany

Just Do It: Helden

Cinema Advertising

OS_FI20_117M

2020 Film Merit Award

Ogilvy / London

Sipsmith

Mr Swan

Cinema Advertising

OS_FI20_118M

2020 IP & Products Merit Award

Grey Canada / Toronto

ADIABC - Diabetes Association of ABC

The Puck

Physical Product

OS_IP20_009M

2020 IP & Products Merit Award

McCann / Melbourne

Clean Ocean Foundation Australia

SmartWax

Physical Product

OS_IP20_010M

2020 IP & Products Merit Award

TBWA\Sri Lanka / Colombo

D'LAS INTERNATIONAL (PVT) LTD.

AURA INCENSE BARRICADE

Physical Product

OS_IP20_011M

2020 IP & Products Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Physical Product

OS_IP20_012M

2020 IP & Products Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Product

OS_IP20_013M

2020 IP & Products Merit Award

R/GA / London

Mimica

Mimica

Physical Product

OS_IP20_014M

2020 IP & Products Merit Award

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Product

OS_IP20_015M

2020 IP & Products Merit Award

The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles

OREO

OREO Music Box

Physical Product

OS_IP20_016M

2020 IP & Products Merit Award

Havas / Madrid + Now / Madrid

Santander Bank

Fieeld

Physical Product

OS_IP20_017M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Craft / Use of Technology

OS_BE20_103M

2020 Branded Entertainment Merit Award

Facebook / Menlo Park

Portal from Facebook

Story Time on Portal

Craft / Use of Technology

OS_BE20_104M

2020 Branded Entertainment Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Craft / Use of Technology

OS_BE20_105M

2020 Digital Craft Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

UX / UI / Utility

OS_DC20_020M

2020 Digital Craft Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

UX / UI / Utility

OS_DC20_021M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

UX / UI / Utility

OS_DC20_022M

2020 Public Relations Merit Award

Edelman / New York

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Reputation Management

OS_PR20_054M

2020 Public Relations Merit Award

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Reputation Management

OS_PR20_055M

2020 Public Relations Merit Award

Digitas / Boston + CVS Health / Boston + Endeavor / New York

CVS Health

Beauty Mark

Reputation Management

OS_PR20_056M

2020 Public Relations Merit Award

INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul

Hanwha

Solar Boat : Clean up Mekong

Reputation Management

OS_PR20_057M

2020 Public Relations Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Reputation Management

OS_PR20_058M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Reputation Management

OS_PR20_059M

2020 Public Relations Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Community Building

OS_PR20_038M

2020 Public Relations Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Community Building

OS_PR20_039M

2020 Public Relations Merit Award

Africa / Sao Paulo

Go Equal Movement

#GoEqual

Community Building

OS_PR20_040M

2020 Public Relations Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Community Building

OS_PR20_041M

2020 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Mars Petcare: Pedigree/Mobil Delvac

Mutts4Trucks

Community Building

OS_PR20_042M

2020 Public Relations Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Community Building

OS_PR20_043M

2020 Public Relations Merit Award

DDB / Chicago

Miller Lite

Cantroller

Community Building

OS_PR20_044M

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