The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_028M
Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_029M
Award:
2020 Creative Effectiveness Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_030M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_031M
Award:
2020 Creative Effectiveness Merit Award
Agency:
JWT Folk / DUBLIN
Client:
An Post
Title:
Address Point - Breaking the homelessness cycle
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_023M
Award:
2020 Creative Effectiveness Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_024M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_025M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_026M