The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Brand Installations
Stage Your Driveway Agency: FCB / Toronto Client: BMW Category: Brand Installations
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Brand Installations
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Brand Installations
Le Civil Inconnu Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Brand Installations
Conference Agency: Droga5 / London + Somesuch / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90 Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60 Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
This is how it feels Agency: Anorak / NoA / Oslo Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero Agency: TBWA\Chiat\Day / New York + MJZ / New York Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Television & VOD / Long Form - Single
Read Yourself Better Agency: The&Partnership / New York Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Xfinity Category: Television & VOD / Long Form - Single
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads
Read Upright Agency: Heimat / Zürich Client: Kieser Training Category: Online Advertising / Display Ads
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Animation / Single
Shine Your Own Way Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single
#HannaBumblebee Agency: Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London Client: Erste Group Bank AG Category: Craft - Animation / Single
Mr.OIL Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo Client: Panasonic Corporation Category: Craft - Animation / Single
Poulehouse Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris Client: Poulehouse Category: Craft - Animation / Single
Bootiques Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Spotify Canvas Agency: FIG / New York Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing / Production
Hell-P Agency: Kolle Rebbe GmbH / Hamburg Client: Warner Music Central Europe Category: Craft / Printing / Production

2020 Experiential & Immersive Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Brand Installations

OS_EX20_043M

2020 Experiential & Immersive Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Brand Installations

OS_EX20_044M

2020 Experiential & Immersive Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Brand Installations

OS_EX20_045M

2020 Experiential & Immersive Merit Award

FCB / Toronto

BMW

Stage Your Driveway

Brand Installations

OS_EX20_046M

2020 Experiential & Immersive Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Brand Installations

OS_EX20_047M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Brand Installations

OS_EX20_048M

2020 Experiential & Immersive Merit Award

la chose / Paris + Handicap International / Paris

Handicap International

Le Civil Inconnu

Brand Installations

OS_EX20_049M

2020 Experiential & Immersive Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Brand Installations

OS_EX20_050M

2020 Experiential & Immersive Merit Award

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Brand Installations

OS_EX20_051M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Brand Installations

OS_EX20_052M

2020 Film Merit Award

Droga5 / London + Somesuch / London

Amazon Prime Video

Conference

Television & VOD / Long Form - Single

OS_FI20_053M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Television & VOD / Long Form - Single

OS_FI20_054M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles

Apple

Holiday - The Surprise

Television & VOD / Long Form - Single

OS_FI20_055M

2020 Film Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

OS_FI20_056M

2020 Film Merit Award

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Television & VOD / Long Form - Single

OS_FI20_057M

2020 Film Merit Award

The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London

Argos

Book of Dreams

Television & VOD / Long Form - Single

OS_FI20_058M

2020 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch :90

Television & VOD / Long Form - Single

OS_FI20_059M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch :60

Television & VOD / Long Form - Single

OS_FI20_060M

2020 Film Merit Award

Romance / Paris + Intermarché / Paris

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

OS_FI20_061M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

OS_FI20_062M

2020 Film Merit Award

Anorak / NoA / Oslo

Komplett

This is how it feels

Television & VOD / Long Form - Single

OS_FI20_063M

2020 Film Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Television & VOD / Long Form - Single

OS_FI20_064M

2020 Film Merit Award

TBWA\Chiat\Day / New York + MJZ / New York

Mountain Dew

Here's Mountain Dew Zero

Television & VOD / Long Form - Single

OS_FI20_065M

2020 Film Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Television & VOD / Long Form - Single

OS_FI20_066M

2020 Film Merit Award

Sainsbury's / London + Wieden+Kennedy / London

Sainsbury's

Nicholas the Sweep

Television & VOD / Long Form - Single

OS_FI20_067M

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Television & VOD / Long Form - Single

OS_FI20_068M

2020 Film Merit Award

The&Partnership / New York

The Wall Street Journal

Read Yourself Better

Television & VOD / Long Form - Single

OS_FI20_069M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Xfinity

A Holiday Reunion

Television & VOD / Long Form - Single

OS_FI20_070M

2020 Integrated Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

OS_IG20_036M

2020 Integrated Merit Award

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

OS_IG20_039M

2020 Integrated Merit Award

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Craft / Art Direction

OS_IG20_040M

2020 Integrated Merit Award

john st. / Toronto + Loblaw Companies Limited - no name / Toronto

Loblaw Companies Limited - no name

Advertising Campaign

Craft / Art Direction

OS_IG20_041M

2020 Integrated Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

OS_IG20_042M

2020 Mobile Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_043M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_044M

2020 Interactive & Online Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Online Advertising / Display Ads

OS_IN20_043M

2020 Interactive & Online Merit Award

Heimat / Zürich

Kieser Training

Read Upright

Online Advertising / Display Ads

OS_IN20_044M

2020 Moving Image Craft Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Craft - Animation / Single

OS_MI20_083M

2020 Moving Image Craft Merit Award

Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP

Bradesco

Shine Your Own Way

Craft - Animation / Single

OS_MI20_084M

2020 Moving Image Craft Merit Award

Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London

Erste Group Bank AG

#HannaBumblebee

Craft - Animation / Single

OS_MI20_085M

2020 Moving Image Craft Merit Award

Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo

Panasonic Corporation

Mr.OIL

Craft - Animation / Single

OS_MI20_086M

2020 Moving Image Craft Merit Award

Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris

Poulehouse

Poulehouse

Craft - Animation / Single

OS_MI20_087M

2020 Direct Marketing Merit Award

Ogilvy / London + Geometry / London

Boots

Bootiques

Experiential / Brand Installations

OS_DI20_064M

2020 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential / Brand Installations

OS_DI20_065M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential / Brand Installations

OS_DI20_066M

2020 Direct Marketing Merit Award

BETC / Paris

Lacoste

Crocodile Free

Experiential / Brand Installations

OS_DI20_067M

2020 Direct Marketing Merit Award

FIG / New York

Spotify for Artists

Spotify Canvas

Experiential / Brand Installations

OS_DI20_068M

2020 Direct Marketing Merit Award

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

OS_DI20_069M

2020 Direct Marketing Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing / Production

OS_DI20_119M

2020 Direct Marketing Merit Award

Kolle Rebbe GmbH / Hamburg

Warner Music Central Europe

Hell-P

Craft / Printing / Production

OS_DI20_120M

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