The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Brand Installations
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Brand Installations
Le Civil Inconnu
Agency: la chose / Paris + Handicap International / Paris
Client: Handicap International Category: Brand Installations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Brand Installations
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Brand Installations
Conference
Agency: Droga5 / London + Somesuch / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Television & VOD / Long Form - Single
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client: Argos Category: Television & VOD / Long Form - Single
Cool Ranch :90
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Television & VOD / Long Form - Single
Cool Ranch :60
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Television & VOD / Long Form - Single
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché Category: Television & VOD / Long Form - Single
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
This is how it feels
Agency: Anorak / NoA / Oslo
Client: Komplett Category: Television & VOD / Long Form - Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Television & VOD / Long Form - Single
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew Category: Television & VOD / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Television & VOD / Long Form - Single
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London
Client: Sainsbury's Category: Television & VOD / Long Form - Single
Read Yourself Better
Agency: The&Partnership / New York
Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
A Holiday Reunion
Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Television & VOD / Long Form - Single
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Animation / Single
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client: Bradesco Category: Craft - Animation / Single
#HannaBumblebee
Agency: Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Mr.OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: Panasonic Corporation Category: Craft - Animation / Single
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client: Poulehouse Category: Craft - Animation / Single
Bootiques
Agency: Ogilvy / London + Geometry / London
Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential / Brand Installations
Spotify Canvas
Agency: FIG / New York
Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing / Production
Hell-P
Agency: Kolle Rebbe GmbH / Hamburg
Client: Warner Music Central Europe Category: Craft / Printing / Production
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Annual ID:
OS_EX20_043M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Brand Installations
Annual ID:
OS_EX20_044M
Award:
2020 Experiential & Immersive Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Brand Installations
Annual ID:
OS_EX20_045M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Annual ID:
OS_EX20_046M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Brand Installations
Annual ID:
OS_EX20_047M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Brand Installations
Annual ID:
OS_EX20_048M
Award:
2020 Experiential & Immersive Merit Award
Agency:
la chose / Paris + Handicap International / Paris
Client:
Handicap International
Title:
Le Civil Inconnu
Category:
Brand Installations
Annual ID:
OS_EX20_049M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Annual ID:
OS_EX20_050M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Brand Installations
Annual ID:
OS_EX20_051M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Annual ID:
OS_EX20_052M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Somesuch / London
Client:
Amazon Prime Video
Title:
Conference
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_053M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_054M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_055M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_056M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_057M
Award:
2020 Film Merit Award
Agency:
The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London
Client:
Argos
Title:
Book of Dreams
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_058M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch :90
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_059M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Cool Ranch :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_060M
Award:
2020 Film Merit Award
Agency:
Romance / Paris + Intermarché / Paris
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_061M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_062M
Award:
2020 Film Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Komplett
Title:
This is how it feels
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_063M
Award:
2020 Film Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_064M
Award:
2020 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_065M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_066M
Award:
2020 Film Merit Award
Agency:
Sainsbury's / London + Wieden+Kennedy / London
Client:
Sainsbury's
Title:
Nicholas the Sweep
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_067M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipmsith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_068M
Award:
2020 Film Merit Award
Agency:
The&Partnership / New York
Client:
The Wall Street Journal
Title:
Read Yourself Better
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_069M
Award:
2020 Film Merit Award
Agency:
Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_070M
Award:
2020 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Annual ID:
OS_IG20_036M
Award:
2020 Integrated Merit Award
Agency:
HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_IG20_039M
Award:
2020 Integrated Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Craft / Art Direction
Annual ID:
OS_IG20_040M
Award:
2020 Integrated Merit Award
Agency:
john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Annual ID:
OS_IG20_041M
Award:
2020 Integrated Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_IG20_042M
Award:
2020 Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_043M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_044M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_083M
Award:
2020 Moving Image Craft Merit Award
Agency:
Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_084M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Wien (Vienna) + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client:
Erste Group Bank AG
Title:
#HannaBumblebee
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_085M
Award:
2020 Moving Image Craft Merit Award
Agency:
Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
Panasonic Corporation
Title:
Mr.OIL
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_086M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_087M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London + Geometry / London
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_064M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_065M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_066M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_067M
Award:
2020 Direct Marketing Merit Award
Agency:
FIG / New York
Client:
Spotify for Artists
Title:
Spotify Canvas
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_068M
Award:
2020 Direct Marketing Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_069M
Award:
2020 Direct Marketing Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_119M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Warner Music Central Europe
Title:
Hell-P
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_120M
