The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Award
-
Award
Merit
- All
- Best of Show
- Best of Discipline
- Gold
- Silver
- Bronze
- Green
- Penta
- SDG
- Merit
Category
-
Category
Select Category
- Select Category
- Active Engagement
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Billboards & Transit
- Brand Installations
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Sound Design
- Craft - Visual Effects
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Digital Craft
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Moving Image Craft
- Innovation in Out of Home
- Innovation in Print
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Internal Communications
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online-only Video
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- People
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Planet
- Posters
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Post
- Spatial Design
- Stunts & Activations
- Systems
- Targeted Video
- Television & VOD
- Title Sequences
- Trade Publication
- Typography
- Under 100K Budget
- Use of Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Websites
Filter
Award
Agency
Client
Title
Category
Annual ID

Kicking Down Barriers
Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne
Client: ANZ Bank Category: Co-Promotions


Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Co-Promotions


The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft


HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft


THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft


Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online-only Video / Single


The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client: Aviation Gin Category: Online-only Video / Single


Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client: Porsche Category: Online-only Video / Single


Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Online-only Video / Single


First Shave
Agency: Grey Canada / Toronto + Grey / New York
Client: P&G Category: Online-only Video / Single


Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online-only Video / Single


A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Single


The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Events / Stunts / Competitions


#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions


Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Events / Stunts / Competitions


For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions


World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Events / Stunts / Competitions


LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich
Client: Sea-Watch e.V. Category: Events / Stunts / Competitions


SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Events / Stunts / Competitions


The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions


Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Events / Stunts / Competitions


California Stays
Agency: Belong Agency / Copenhagen
Client: Volkswagen Category: Events / Stunts / Competitions


Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Events / Stunts / Competitions


Rowan's Law The Risk
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Branding


Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Branding


Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Social Post / Single


We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro Category: Social Post / Single


Fix The World
Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London
Client: Snickers Category: Social Post / Single


Safer Kids
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client: UNICEF Philippines Category: Social Post / Single


This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single


Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + Radical Media / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single


An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single


A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single


Choose Your Future
Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single


The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Promotional / Collateral Items


"My Personal Coffin"
Agency: HEIMAT, / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items


The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items


One Mindful Mind
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items


Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Promotional / Collateral Items


SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items


Abbey Road with Park Assist
Agency: NORD DDB AB / Stockholm
Client: Volkswagen Sweden Category: Promotional / Collateral Items


Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences


Award:
2020 Public Relations Merit Award
Agency:
TBWA\ / Melbourne + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Kicking Down Barriers
Category:
Co-Promotions
Annual ID:
OS_PR20_066M

Award:
2020 Public Relations Merit Award
Agency:
R/GA / New York
Client:
Mercedes Benz USA
Title:
No Limits
Category:
Co-Promotions
Annual ID:
OS_PR20_067M

Award:
2020 Public Relations Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Co-Promotions
Annual ID:
OS_PR20_068M

Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_207M

Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M

Award:
2020 Design Merit Award
Agency:
Mori Inc. / Tokyo + Stink Studios / New York
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_209M

Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Annual ID:
OS_IN20_047M

Award:
2020 Interactive & Online Merit Award
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Annual ID:
OS_IN20_048M

Award:
2020 Interactive & Online Merit Award
Agency:
Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Annual ID:
OS_IN20_049M

Award:
2020 Interactive & Online Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Online-only Video / Single
Annual ID:
OS_IN20_050M

Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Annual ID:
OS_IN20_051M

Award:
2020 Interactive & Online Merit Award
Agency:
Grey Canada / Toronto + Grey / New York
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Annual ID:
OS_IN20_052M

Award:
2020 Interactive & Online Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Annual ID:
OS_IN20_053M

Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Annual ID:
OS_IN20_054M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_030M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_031M

Award:
2020 Experiential & Immersive Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_032M

Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_033M

Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_034M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_035M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_036M

Award:
2020 Experiential & Immersive Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_037M

Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_038M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_039M

Award:
2020 Experiential & Immersive Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_040M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Belong Agency / Copenhagen
Client:
Volkswagen
Title:
California Stays
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_041M

Award:
2020 Experiential & Immersive Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client:
Wendy's
Title:
Feast of Legends
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_042M

Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_081M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Branding
Annual ID:
OS_HW20_088M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Branding
Annual ID:
OS_HW20_089M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding
Annual ID:
OS_HW20_090M

Award:
2020 Social Media Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Social Post / Single
Annual ID:
OS_SM20_045M

Award:
2020 Social Media Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Social Post / Single
Annual ID:
OS_SM20_046M

Award:
2020 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Annual ID:
OS_SM20_047M

Award:
2020 Social Media Merit Award
Agency:
AMVBBDO / London + BBDO / New York + MJZ / LA/London
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Annual ID:
OS_SM20_048M

Award:
2020 Social Media Merit Award
Agency:
TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City
Client:
UNICEF Philippines
Title:
Safer Kids
Category:
Social Post / Single
Annual ID:
OS_SM20_049M

Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M

Award:
2020 Moving Image Craft Merit Award
Agency:
AMVBBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M

Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + Radical Media / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M

Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M

Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M

Award:
2020 Moving Image Craft Merit Award
Agency:
&Co. / NoA / Copenhagen + New-Land / Copenhagen
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_066M

Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_120M

Award:
2020 Design Merit Award
Agency:
HEIMAT, / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_121M

Award:
2020 Design Merit Award
Agency:
TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_122M

Award:
2020 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_123M

Award:
2020 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_124M

Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_125M

Award:
2020 Design Merit Award
Agency:
NORD DDB AB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_126M
