The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kicking Down Barriers Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne Client: ANZ Bank Category: Co-Promotions
No Limits Agency: R/GA / New York Client: Mercedes Benz USA Category: Co-Promotions
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent" Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
THE FUTURE IS SLOW Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Online-only Video / Single
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single
First Shave Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Clear Agency: AMVBBDO / London Client: Guinness Category: Events / Stunts / Competitions
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
California Stays Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Craft / Printing & Production
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Branding
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Branding
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Social Post / Single
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Social Post / Single
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Social Post / Single
Safer Kids Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: UNICEF Philippines Category: Social Post / Single
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London Client: Apple Category: Craft - Writing / Single
Sunday Duty Dodge Agency: AMVBBDO / London Client: Cesar Category: Craft - Writing / Single
Brandless Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + Radical Media / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Craft - Writing / Single
Choose Your Future Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: The European Parliment Category: Craft - Writing / Single
The Master Stroke Agency: Famous Innovations / Mumbai Client: Doms Stationery Category: Promotional / Collateral Items
"My Personal Coffin" Agency: HEIMAT, / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
The Climate Pen Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
One Mindful Mind Agency: TBWAIndia / Mumbai Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Promotional / Collateral Items
SP50 - BORN INTEGRATED Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Promotional / Collateral Items
Jojo Rabbit (main titles) Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland Client: Fox Searchlight Category: Title Sequences

2020 Public Relations Merit Award

TBWA\ / Melbourne + ANZ Bank / Melbourne

ANZ Bank

Kicking Down Barriers

Co-Promotions

OS_PR20_066M

2020 Public Relations Merit Award

R/GA / New York

Mercedes Benz USA

No Limits

Co-Promotions

OS_PR20_067M

2020 Public Relations Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Co-Promotions

OS_PR20_068M

2020 Design Merit Award

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Printing & Paper Craft

OS_DE20_207M

2020 Design Merit Award

Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island

Kunjudo Co., Ltd.

HA KO "Scent Reminiscent"

Craft / Printing & Paper Craft

OS_DE20_208M

2020 Design Merit Award

Mori Inc. / Tokyo + Stink Studios / New York

Toyota Motor Corporation

THE FUTURE IS SLOW

Craft / Printing & Paper Craft

OS_DE20_209M

2020 Interactive & Online Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

OS_IN20_047M

2020 Interactive & Online Merit Award

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Online-only Video / Single

OS_IN20_048M

2020 Interactive & Online Merit Award

Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta

Porsche

Porsche and Star Wars: The Designer Alliance

Online-only Video / Single

OS_IN20_049M

2020 Interactive & Online Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Online-only Video / Single

OS_IN20_050M

2020 Interactive & Online Merit Award

DDB / Chicago

Mars Wrigley

Skittles Witch

Online-only Video / Single

OS_IN20_051M

2020 Interactive & Online Merit Award

Grey Canada / Toronto + Grey / New York

P&G

First Shave

Online-only Video / Single

OS_IN20_052M

2020 Interactive & Online Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Online-only Video / Single

OS_IN20_053M

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Online-only Video / Single

OS_IN20_054M

2020 Experiential & Immersive Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

OS_EX20_030M

2020 Experiential & Immersive Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

OS_EX20_031M

2020 Experiential & Immersive Merit Award

AMVBBDO / London

Guinness

Clear

Events / Stunts / Competitions

OS_EX20_032M

2020 Experiential & Immersive Merit Award

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Events / Stunts / Competitions

OS_EX20_033M

2020 Experiential & Immersive Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Events / Stunts / Competitions

OS_EX20_034M

2020 Experiential & Immersive Merit Award

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

OS_EX20_035M

2020 Experiential & Immersive Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Events / Stunts / Competitions

OS_EX20_036M

2020 Experiential & Immersive Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

OS_EX20_037M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Events / Stunts / Competitions

OS_EX20_038M

2020 Experiential & Immersive Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Events / Stunts / Competitions

OS_EX20_039M

2020 Experiential & Immersive Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Events / Stunts / Competitions

OS_EX20_040M

2020 Experiential & Immersive Merit Award

Belong Agency / Copenhagen

Volkswagen

California Stays

Events / Stunts / Competitions

OS_EX20_041M

2020 Experiential & Immersive Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York

Wendy's

Feast of Legends

Events / Stunts / Competitions

OS_EX20_042M

2020 Out of Home Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Craft / Printing & Production

OS_OH20_081M

2020 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Integrated Branding

OS_HW20_088M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Branding

OS_HW20_089M

2020 Health, Wellness & Pharma Merit Award

AMVBBDO / London

Guinness

Clear

Integrated Branding

OS_HW20_090M

2020 Social Media Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Social Post / Single

OS_SM20_045M

2020 Social Media Merit Award

Grey Argentina / Buenos Aires

Flybondi

Fly with us

Social Post / Single

OS_SM20_046M

2020 Social Media Merit Award

Ogilvy Brasil / São Paulo

Hasbro

We All Can Take Care

Social Post / Single

OS_SM20_047M

2020 Social Media Merit Award

AMVBBDO / London + BBDO / New York + MJZ / LA/London

Snickers

Fix The World

Social Post / Single

OS_SM20_048M

2020 Social Media Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

UNICEF Philippines

Safer Kids

Social Post / Single

OS_SM20_049M

2020 Moving Image Craft Merit Award

Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London

Apple

This Watch Tells Time

Craft - Writing / Single

OS_MI20_061M

2020 Moving Image Craft Merit Award

AMVBBDO / London

Cesar

Sunday Duty Dodge

Craft - Writing / Single

OS_MI20_062M

2020 Moving Image Craft Merit Award

Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + Radical Media / Santa Monica + The Mill / Los Angeles

Doritos

Brandless

Craft - Writing / Single

OS_MI20_063M

2020 Moving Image Craft Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Writing / Single

OS_MI20_064M

2020 Moving Image Craft Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Craft - Writing / Single

OS_MI20_065M

2020 Moving Image Craft Merit Award

&Co. / NoA / Copenhagen + New-Land / Copenhagen

The European Parliment

Choose Your Future

Craft - Writing / Single

OS_MI20_066M

2020 Design Merit Award

Famous Innovations / Mumbai

Doms Stationery

The Master Stroke

Promotional / Collateral Items

OS_DE20_120M

2020 Design Merit Award

HEIMAT, / Berlin + TRO GmbH / Berlin

German Federal Association of Funeral Directors

"My Personal Coffin"

Promotional / Collateral Items

OS_DE20_121M

2020 Design Merit Award

TBWA / Helsinki + Helsingin Sanomat / Helsinki

Helsingin Sanomat

The Climate Pen

Promotional / Collateral Items

OS_DE20_122M

2020 Design Merit Award

TBWAIndia / Mumbai

NeuroGen Brain and Spine Institute

One Mindful Mind

Promotional / Collateral Items

OS_DE20_123M

2020 Design Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Promotional / Collateral Items

OS_DE20_124M

2020 Design Merit Award

SERVICEPLAN GERMANY / Munich

SERVICEPLAN GROUP

SP50 - BORN INTEGRATED

Promotional / Collateral Items

OS_DE20_125M

2020 Design Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Promotional / Collateral Items

OS_DE20_126M

2020 Moving Image Craft Merit Award

Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland

Fox Searchlight

Jojo Rabbit (main titles)

Title Sequences

OS_MI20_089M

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