The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Animation
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Animation
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Online Films & Video / Long Form - Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Online Films & Video / Long Form - Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Grandpa
Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Arlene's Big Leap
Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client: Aviation Gin Category: Online Films & Video / Long Form - Single
Crystal Barn
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Barclaycard Category: Online Films & Video / Long Form - Single
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client: Beiersdorf Category: Online Films & Video / Long Form - Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Online Films & Video / Long Form - Single
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online Films & Video / Long Form - Single
Return Policy
Agency: Publicis Italy / Milan
Client: Diesel Category: Online Films & Video / Long Form - Single
8000km Runway
Agency: Goodzilla / Shanghai
Client: Jack Jones Category: Online Films & Video / Long Form - Single
Rudy II: He's Colonel Sanders Now
Agency: Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client: Kentucky Fried Chicken Category: Online Films & Video / Long Form - Single
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Online Films & Video / Long Form - Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Online Films & Video / Long Form - Single
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client: NOAH - Menschen für Tiere e.V. Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Online Films & Video / Long Form - Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Online Films & Video / Long Form - Single
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Online Films & Video / Long Form - Single
Mr Swan
Agency: Ogilvy / London
Client: Sipsmith Category: Online Films & Video / Long Form - Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Online Films & Video / Long Form - Single
Watch Dogs Legion 101
Agency: Funworks / OAKLAND
Client: Ubisoft Category: Online Films & Video / Long Form - Single
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Online Films & Video / Long Form - Single
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Websites / Utility
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Digital Craft
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Digital Craft
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Promotional / Posters - Series
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Promotional / Posters - Series
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Promotional / Posters - Series
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
A Season of Stories
Agency: Ogilvy / London
Client: Formula 1 Category: Digital & Online / Email & Newsletters
Bootiques
Agency: Ogilvy / London + Geometry / London
Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential / Brand Installations
Spotify Canvas
Agency: FIG / New York
Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Targeting
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Annual ID:
OS_DE20_204M
Award:
2020 Design Merit Award
Agency:
Disney Yellow Shoes / Glendale
Client:
Disneyland Resort
Title:
Abuelo
Category:
Craft / Animation
Annual ID:
OS_DE20_205M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Annual ID:
OS_DE20_206M
Award:
2020 Film Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_082M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_083M
Award:
2020 Film Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_084M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_085M
Award:
2020 Film Merit Award
Agency:
Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client:
Atlético de Madrid
Title:
Grandpa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_086M
Award:
2020 Film Merit Award
Agency:
160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles
Client:
Aviation Gin
Title:
Arlene's Big Leap
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_087M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Barclaycard
Title:
Crystal Barn
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_088M
Award:
2020 Film Merit Award
Agency:
FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_089M
Award:
2020 Film Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_090M
Award:
2020 Film Merit Award
Agency:
DentsuBos / Toronto + Brita / Toronto
Client:
Brita
Title:
The Walkumentary
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_091M
Award:
2020 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Return Policy
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_092M
Award:
2020 Film Merit Award
Agency:
Goodzilla / Shanghai
Client:
Jack Jones
Title:
8000km Runway
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_093M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client:
Kentucky Fried Chicken
Title:
Rudy II: He's Colonel Sanders Now
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_094M
Award:
2020 Film Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_095M
Award:
2020 Film Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_096M
Award:
2020 Film Merit Award
Agency:
Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client:
NOAH - Menschen für Tiere e.V.
Title:
President’s Pets. Animals make us human. Adopt.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_097M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_098M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_099M
Award:
2020 Film Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_100M
Award:
2020 Film Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_101M
Award:
2020 Film Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_102M
Award:
2020 Film Merit Award
Agency:
Funworks / OAKLAND
Client:
Ubisoft
Title:
Watch Dogs Legion 101
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_103M
Award:
2020 Film Merit Award
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_104M
Award:
2020 Interactive & Online Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Websites / Utility
Annual ID:
OS_IN20_040M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_050M
Award:
2020 Digital Craft Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_051M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Digital Craft
Annual ID:
OS_DC20_052M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_111M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_112M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE SOUND-FREE CONCERT
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_113M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_114M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_115M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_116M
Award:
2020 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_117M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_118M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Posters / Single
Annual ID:
OS_PT20_053M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Posters / Single
Annual ID:
OS_PT20_054M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Annual ID:
OS_DI20_085M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London + Geometry / London
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_064M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_065M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_066M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_067M
Award:
2020 Direct Marketing Merit Award
Agency:
FIG / New York
Client:
Spotify for Artists
Title:
Spotify Canvas
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_068M
Award:
2020 Direct Marketing Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_069M
Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_016M