The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: User-Generated Content
Breaking The Silence Agency: VMLY&R / Prague Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
If you have the will, we have the way Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane Client: Bank of Melbourne Category: Craft - Visual Effects / Single
"The New Kid" by DICK'S Sporting Goods Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Up, Up & Toupée Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney Client: Virgin Australia Category: Craft - Visual Effects / Single
Soffa Sans Agency: Proximity / London + Hope & Glory / London Client: IKEA UK Category: Craft / Art Direction
Culture & Conversations Agency: Twitter / San Francisco Client: Twitter Category: Craft / Art Direction
In Rehearsal for Unbound Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg Client: Joburg Ballet Category: Online Advertising / Native Ads
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Integrated Campaign
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Integrated Campaign
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Integrated Campaign
New Australia Land Agency: MLA / Sydney + The Monkeys / Sydney Client: MLA Category: Integrated Campaign
Belted Survivors Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Integrated Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins Agency: Havas Village / Geneva Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts Agency: NORD DDB AB / Stockholm Client: Tradera Category: Creative Use of Data / Targeting
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
The Real Cost - One Leaves Agency: FCB NY / New York + Initiative / New York Client: FDA Category: Games / Digital & Physical
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Games / Digital & Physical
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Stop The Cycle Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Art Direction
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Human Clock Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam Client: McDonald's Category: Craft / Art Direction
The Hidden Essence Agency: SHA inc. / TOKYO Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Craft / Art Direction
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Art Direction
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Online-only Video / Single
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single
First Shave Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single
IKEA. SHOPPING LULLABY Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
Kiss Bottle Agency: draftLine / Shanghai Client: AB InBev China Category: User-Generated Content
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: User-Generated Content
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: User-Generated Content
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content

2020 Film Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

OS_FI20_112M

2020 Film Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

User-Generated Content

OS_FI20_127M

2020 Moving Image Craft Merit Award

VMLY&R / Prague

Post Bellum / National History Archive

Breaking The Silence

Craft - Sound Design / Campaign

OS_MI20_102M

2020 Moving Image Craft Merit Award

Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane

Bank of Melbourne

If you have the will, we have the way

Craft - Visual Effects / Single

OS_MI20_091M

2020 Moving Image Craft Merit Award

Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles

DICK'S Sporting Goods

"The New Kid" by DICK'S Sporting Goods

Craft - Visual Effects / Single

OS_MI20_092M

2020 Moving Image Craft Merit Award

Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney

Virgin Australia

Up, Up & Toupée

Craft - Visual Effects / Single

OS_MI20_093M

2020 Interactive & Online Merit Award

Proximity / London + Hope & Glory / London

IKEA UK

Soffa Sans

Craft / Art Direction

OS_IN20_067M

2020 Interactive & Online Merit Award

Twitter / San Francisco

Twitter

Culture & Conversations

Craft / Art Direction

OS_IN20_068M

2020 Interactive & Online Merit Award

TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg

Joburg Ballet

In Rehearsal for Unbound

Online Advertising / Native Ads

OS_IN20_042M

2020 Direct Marketing Merit Award

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Integrated Campaign

OS_DI20_112M

2020 Direct Marketing Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Integrated Campaign

OS_DI20_113M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lotto NZ

L05T

Integrated Campaign

OS_DI20_114M

2020 Direct Marketing Merit Award

MLA / Sydney + The Monkeys / Sydney

MLA

New Australia Land

Integrated Campaign

OS_DI20_115M

2020 Direct Marketing Merit Award

Clemenger BBDO / Wellington

NZ Transport Agency

Belted Survivors

Integrated Campaign

OS_DI20_116M

2020 Creative Use of Data Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Targeting

OS_CU20_016M

2020 Creative Use of Data Merit Award

Havas Village / Geneva

CANAL+

Waiting Wins

Creative Use of Data / Targeting

OS_CU20_017M

2020 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Use of Data / Targeting

OS_CU20_018M

2020 Creative Use of Data Merit Award

NORD DDB AB / Stockholm

Tradera

Face the hidden facts

Creative Use of Data / Targeting

OS_CU20_019M

2020 Branded Entertainment Merit Award

BETC / Paris

Bouygues Telecom

The never-ending commercial

Games / Digital & Physical

OS_BE20_067M

2020 Branded Entertainment Merit Award

Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

OS_BE20_068M

2020 Branded Entertainment Merit Award

FCB NY / New York + Initiative / New York

FDA

The Real Cost - One Leaves

Games / Digital & Physical

OS_BE20_069M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

OS_BE20_070M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Games / Digital & Physical

OS_BE20_071M

2020 Branded Entertainment Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Games / Digital & Physical

OS_BE20_072M

2020 Branded Entertainment Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Games / Digital & Physical

OS_BE20_073M

2020 Branded Entertainment Merit Award

We Are Social / Paris

WWF France

#NoBuildChallenge

Games / Digital & Physical

OS_BE20_074M

2020 Print Merit Award

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_PT20_068M

2020 Print Merit Award

Republica Havas / Miami + Estudio Icone / Rio de Janeiro

Amigos For Kids

Stop The Cycle

Craft / Art Direction

OS_PT20_069M

2020 Print Merit Award

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

OS_PT20_070M

2020 Print Merit Award

Leo Burnett / Toronto + Leo Burnett / Vietnam

McDonald's

Human Clock

Craft / Art Direction

OS_PT20_071M

2020 Print Merit Award

SHA inc. / TOKYO

NHK (Japan Broadcasting Corporation)

The Hidden Essence

Craft / Art Direction

OS_PT20_072M

2020 Print Merit Award

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Craft / Art Direction

OS_PT20_073M

2020 Print Merit Award

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Craft / Art Direction

OS_PT20_074M

2020 Print Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

OS_PT20_075M

2020 Interactive & Online Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

OS_IN20_047M

2020 Interactive & Online Merit Award

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Online-only Video / Single

OS_IN20_048M

2020 Interactive & Online Merit Award

Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta

Porsche

Porsche and Star Wars: The Designer Alliance

Online-only Video / Single

OS_IN20_049M

2020 Interactive & Online Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Online-only Video / Single

OS_IN20_050M

2020 Interactive & Online Merit Award

DDB / Chicago

Mars Wrigley

Skittles Witch

Online-only Video / Single

OS_IN20_051M

2020 Interactive & Online Merit Award

Grey Canada / Toronto + Grey / New York

P&G

First Shave

Online-only Video / Single

OS_IN20_052M

2020 Interactive & Online Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Online-only Video / Single

OS_IN20_053M

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Online-only Video / Single

OS_IN20_054M

2020 Digital Craft Merit Award

Instinct / Moscow

IKEA

IKEA. SHOPPING LULLABY

Visual & Audio Craft / Sound

OS_DC20_048M

2020 Digital Craft Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

OS_DC20_049M

2020 Social Media Merit Award

draftLine / Shanghai

AB InBev China

Kiss Bottle

User-Generated Content

OS_SM20_059M

2020 Social Media Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

User-Generated Content

OS_SM20_060M

2020 Social Media Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

User-Generated Content

OS_SM20_061M

2020 Social Media Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

User-Generated Content

OS_SM20_062M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

User-Generated Content

OS_SM20_063M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_SM20_064M

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