The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Active Engagement
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Active Engagement
Real Meals Agency: MullenLowe / US Client: Burger King Category: Active Engagement
Chipotle Freeting Wins the Pro Basketball Finals Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach Client: Chipotle Mexican Grill Category: Active Engagement
SmartWax Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Active Engagement
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Active Engagement
For The Throne: Quest Agency: Droga5 / New York Client: HBO Category: Active Engagement
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Active Engagement
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Active Engagement
You're It Agency: Wieden+Kennedy / Amsterdam Client: Nike Kids Category: Active Engagement
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Active Engagement
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Active Engagement
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Active Engagement
#NationalRoastDay Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York Client: Wendy's Category: Active Engagement
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Active Engagement

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Active Engagement

OS_SM20_021G

2020 Social Media Bronze Pencil

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Active Engagement

OS_SM20_022B

2020 Social Media Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Active Engagement

OS_SM20_065M

2020 Social Media Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Active Engagement

OS_SM20_066M

2020 Social Media Merit Award

MullenLowe / US

Burger King

Real Meals

Active Engagement

OS_SM20_067M

2020 Social Media Merit Award

Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach

Chipotle Mexican Grill

Chipotle Freeting Wins the Pro Basketball Finals

Active Engagement

OS_SM20_068M

2020 Social Media Merit Award

McCann / Melbourne

Clean Ocean Foundation Australia

SmartWax

Active Engagement

OS_SM20_069M

2020 Social Media Merit Award

Publicis Italy / Milan

Diesel

Side:Biz

Active Engagement

OS_SM20_070M

2020 Social Media Merit Award

Droga5 / New York

HBO

For The Throne: Quest

Active Engagement

OS_SM20_071M

2020 Social Media Merit Award

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Active Engagement

OS_SM20_072M

2020 Social Media Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Active Engagement

OS_SM20_073M

2020 Social Media Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Active Engagement

OS_SM20_074M

2020 Social Media Merit Award

Wieden+Kennedy / Amsterdam

Nike Kids

You're It

Active Engagement

OS_SM20_075M

2020 Social Media Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Active Engagement

OS_SM20_076M

2020 Social Media Merit Award

Spotify In-House / New York

Spotify

#SpotifyWrapped

Active Engagement

OS_SM20_077M

2020 Social Media Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York

Wendy's

Feast of Legends

Active Engagement

OS_SM20_078M

2020 Social Media Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York

Wendy's

#NationalRoastDay

Active Engagement

OS_SM20_079M

2020 Social Media Merit Award

We Are Social / Paris

WWF France

#NoBuildChallenge

Active Engagement

OS_SM20_080M

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