The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Active Engagement
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Award
Agency
Client
Title
Category
Annual ID

Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Active Engagement


The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement


AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Active Engagement


Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Active Engagement


Chipotle Freeting Wins the Pro Basketball Finals
Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client: Chipotle Mexican Grill Category: Active Engagement


SmartWax
Agency: McCann / Melbourne
Client: Clean Ocean Foundation Australia Category: Active Engagement


#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Active Engagement


Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement


Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Active Engagement


Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Active Engagement


Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Active Engagement


#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's Category: Active Engagement


Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Annual ID:
OS_SM20_021G

Award:
2020 Social Media Bronze Pencil
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Active Engagement
Annual ID:
OS_SM20_022B

Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Active Engagement
Annual ID:
OS_SM20_065M

Award:
2020 Social Media Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Active Engagement
Annual ID:
OS_SM20_066M

Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Active Engagement
Annual ID:
OS_SM20_067M

Award:
2020 Social Media Merit Award
Agency:
Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client:
Chipotle Mexican Grill
Title:
Chipotle Freeting Wins the Pro Basketball Finals
Category:
Active Engagement
Annual ID:
OS_SM20_068M

Award:
2020 Social Media Merit Award
Agency:
McCann / Melbourne
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Active Engagement
Annual ID:
OS_SM20_069M

Award:
2020 Social Media Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Annual ID:
OS_SM20_070M

Award:
2020 Social Media Merit Award
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne: Quest
Category:
Active Engagement
Annual ID:
OS_SM20_071M

Award:
2020 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Active Engagement
Annual ID:
OS_SM20_072M

Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Annual ID:
OS_SM20_073M

Award:
2020 Social Media Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Active Engagement
Annual ID:
OS_SM20_074M

Award:
2020 Social Media Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Kids
Title:
You're It
Category:
Active Engagement
Annual ID:
OS_SM20_075M

Award:
2020 Social Media Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Active Engagement
Annual ID:
OS_SM20_076M

Award:
2020 Social Media Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Active Engagement
Annual ID:
OS_SM20_077M

Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client:
Wendy's
Title:
Feast of Legends
Category:
Active Engagement
Annual ID:
OS_SM20_078M

Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Annual ID:
OS_SM20_079M
