The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Meaningful Steps Billboard Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Billboards & Transit / Campaign
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Billboards & Transit / Campaign
Meaningful Steps - Harvey Milk Billboard Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Beyond Limits Agency: Saatchi & Saatchi / London Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda Agency: Wunderman Thompson BA / CABA Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait Agency: Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_006B

2020 Out of Home Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Billboards & Transit / Campaign

OS_OH20_038M

2020 Out of Home Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Billboards & Transit / Campaign

OS_OH20_039M

2020 Out of Home Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Billboards & Transit / Campaign

OS_OH20_040M

2020 Out of Home Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Billboards & Transit / Campaign

OS_OH20_041M

2020 Out of Home Merit Award

TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Open Late

Billboards & Transit / Campaign

OS_OH20_042M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps Billboard Campaign

Billboards & Transit / Campaign

OS_OH20_043M

2020 Out of Home Merit Award

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Billboards & Transit / Campaign

OS_OH20_044M

2020 Out of Home Merit Award

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Billboards & Transit / Campaign

OS_OH20_045M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps - Harvey Milk Billboard

Billboards & Transit / Single

OS_OH20_037M

2020 Out of Home Merit Award

Saatchi & Saatchi / London

British Telecom

Beyond Limits

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_046M

2020 Out of Home Merit Award

Grey Argentina / Buenos Aires

Flybondi

Fly with us

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_047M

2020 Out of Home Merit Award

Wunderman Thompson BA / CABA

Fundación Huésped

HIV on the Agenda

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_048M

2020 Out of Home Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_049M

2020 Out of Home Merit Award

Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland

Uber Eats

Shark Bait

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_050M

2020 Out of Home Merit Award

McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading

Xbox / Microsoft

Everyday Escape

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_051M

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