The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
"SHISEIDO KARAKUSA" Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan Client: Shiseido Company, Limited Category: Branding / Identity System
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
A 9 984 670 km2 brand Agency: Cossette / Montreal Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus Agency: ANTI / Group Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System Agency: Turner Duckworth: / London, San Francisco, New York Client: McDonald's Category: Branding / Rebranding
Do Your Peace Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding
Smith + Nephew Agency: Superunion / London Client: Smith + Nephew Category: Branding / Rebranding
Twitch Brand Identity System Agency: COLLINS / New York + Twitch / San Francisco Client: Twitch Category: Branding / Rebranding
Edchup Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Branding / Branded Item
#UnravelHate Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto Client: Peace Collective Category: Branding / Branded Item
2019 UABB Brand Promotion Identity Agency: another design / Guangzhou Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
Andbox Identity System Agency: Mother Design / New York + Andbox / New York Client: Andbox Category: Branding / Identity System
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Identity System
Bodily Identity System Agency: Mother Design / New York + Bodily / New York Client: Bodily Category: Branding / Identity System
An Identity that Unites Oslo Agency: Creuna Norway / Oslo Client: City of Oslo Category: Branding / Identity System
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Branding / Identity System
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
Guta Cafe Rebranding Agency: M-N Associates / Ho Chi Minh City Client: Guta Cafe Vietnam Category: Branding / Identity System
Bauhaus 100:Manifest of Practice in Taiwan Agency: ken-tsai Lee/Taiwan TECH / Tapei City Client: National Taiwan University of Science and Technology Category: Branding / Identity System
Rosette Face Wash Pasta Agency: Hakuhodo Inc. / Tokyo Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
SP50 - BORN INTEGRATED Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Branding / Identity System
S/PARK Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo Client: SHISEIDO Category: Branding / Identity System
The Carbonation Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System
Bergen Agency: ANTI / Group Client: Visit Bergen Category: Branding / Identity System
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Branding / Corporate Communications
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Logo
Flyt Seaweed Agency: Kind / Bergen Client: Austevoll Seaweed Category: Branding / Logo
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Branding / Logo
GG Möbel – Legacy of Mastery continued Agency: ANTI / Group Client: GG Möbel Category: Branding / Logo
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Branding / Logo
Acting Identity Agency: TBWA\ / Istanbul Client: Theatre Hours Category: Branding / Logo

2020 Design Bronze Pencil

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Rebranding

OS_DE20_004B

2020 Design Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Branding / Branded Item

OS_DE20_002S

2020 Design Bronze Pencil

Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan

Shiseido Company, Limited

"SHISEIDO KARAKUSA"

Branding / Identity System

OS_DE20_003B

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Branding / Corporate Communications

OS_DE20_005B

2020 Design Merit Award

Cossette / Montreal

Destination Canada

A 9 984 670 km2 brand

Branding / Rebranding

OS_DE20_087M

2020 Design Merit Award

ANTI / Group

Kunstnernes Hus

Identity for art institution, Kunstnernes Hus

Branding / Rebranding

OS_DE20_088M

2020 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

McDonald's

McDonald's - Visual Identity System

Branding / Rebranding

OS_DE20_089M

2020 Design Merit Award

Interbrand / New York

Peace One Day

Do Your Peace

Branding / Rebranding

OS_DE20_090M

2020 Design Merit Award

Superunion / London

Smith + Nephew

Smith + Nephew

Branding / Rebranding

OS_DE20_091M

2020 Design Merit Award

COLLINS / New York + Twitch / San Francisco

Twitch

Twitch Brand Identity System

Branding / Rebranding

OS_DE20_092M

2020 Design Merit Award

DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London

Kraft Heinz

Edchup

Branding / Branded Item

OS_DE20_071M

2020 Design Merit Award

Zulu Alpha Kilo / Toronto + Peace Collective / Toronto

Peace Collective

#UnravelHate

Branding / Branded Item

OS_DE20_072M

2020 Design Merit Award

another design / Guangzhou

Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office

2019 UABB Brand Promotion Identity

Branding / Identity System

OS_DE20_073M

2020 Design Merit Award

Mother Design / New York + Andbox / New York

Andbox

Andbox Identity System

Branding / Identity System

OS_DE20_074M

2020 Design Merit Award

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Identity System

OS_DE20_075M

2020 Design Merit Award

Mother Design / New York + Bodily / New York

Bodily

Bodily Identity System

Branding / Identity System

OS_DE20_076M

2020 Design Merit Award

Creuna Norway / Oslo

City of Oslo

An Identity that Unites Oslo

Branding / Identity System

OS_DE20_077M

2020 Design Merit Award

Sid Lee / Montreal

CN

CN100 - A Moving Celebration

Branding / Identity System

OS_DE20_078M

2020 Design Merit Award

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Branding / Identity System

OS_DE20_079M

2020 Design Merit Award

M-N Associates / Ho Chi Minh City

Guta Cafe Vietnam

Guta Cafe Rebranding

Branding / Identity System

OS_DE20_080M

2020 Design Merit Award

ken-tsai Lee/Taiwan TECH / Tapei City

National Taiwan University of Science and Technology

Bauhaus 100:Manifest of Practice in Taiwan

Branding / Identity System

OS_DE20_081M

2020 Design Merit Award

Hakuhodo Inc. / Tokyo

ROSETTE Co.,Ltd.

Rosette Face Wash Pasta

Branding / Identity System

OS_DE20_082M

2020 Design Merit Award

SERVICEPLAN GERMANY / Munich

SERVICEPLAN GROUP

SP50 - BORN INTEGRATED

Branding / Identity System

OS_DE20_083M

2020 Design Merit Award

SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo

SHISEIDO

S/PARK

Branding / Identity System

OS_DE20_084M

2020 Design Merit Award

.Oddity Studio / Hong Kong

The Carbonation

The Carbonation

Branding / Identity System

OS_DE20_085M

2020 Design Merit Award

ANTI / Group

Visit Bergen

Bergen

Branding / Identity System

OS_DE20_086M

2020 Design Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Branding / Corporate Communications

OS_DE20_093M

2020 Design Merit Award

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Logo

OS_DE20_065M

2020 Design Merit Award

Kind / Bergen

Austevoll Seaweed

Flyt Seaweed

Branding / Logo

OS_DE20_066M

2020 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Branding / Logo

OS_DE20_067M

2020 Design Merit Award

ANTI / Group

GG Möbel

GG Möbel – Legacy of Mastery continued

Branding / Logo

OS_DE20_068M

2020 Design Merit Award

SenseTeam / Shenzhen

SHENZHEN FASHION WEEK

Forge Ahead

Branding / Logo

OS_DE20_069M

2020 Design Merit Award

TBWA\ / Istanbul

Theatre Hours

Acting Identity

Branding / Logo

OS_DE20_070M

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