The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"SHISEIDO KARAKUSA" Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan Client: Shiseido Company, Limited Category: Branding / Identity System
2019 UABB Brand Promotion Identity Agency: another design / Guangzhou Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office Category: Branding / Identity System
Andbox Identity System Agency: Mother Design / New York + Andbox / New York Client: Andbox Category: Branding / Identity System
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Identity System
Bodily Identity System Agency: Mother Design / New York + Bodily / New York Client: Bodily Category: Branding / Identity System
An Identity that Unites Oslo Agency: Creuna Norway / Oslo Client: City of Oslo Category: Branding / Identity System
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Branding / Identity System
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Branding / Identity System
Guta Cafe Rebranding Agency: M-N Associates / Ho Chi Minh City Client: Guta Cafe Vietnam Category: Branding / Identity System
Bauhaus 100: Manifest of Practice in Taiwan Agency: ken-tsai Lee/Taiwan TECH / Tapei City Client: National Taiwan University of Science and Technology Category: Branding / Identity System
Rosette Face Wash Pasta Agency: Hakuhodo Inc. / Tokyo Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
SP50 - BORN INTEGRATED Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Branding / Identity System
S/PARK Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo Client: SHISEIDO Category: Branding / Identity System
The Carbonation Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System
Bergen Agency: ANTI / Group Client: Visit Bergen Category: Branding / Identity System

2020 Design Bronze Pencil

Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan

Shiseido Company, Limited

"SHISEIDO KARAKUSA"

Branding / Identity System

OS_DE20_003B

2020 Design Merit Award

another design / Guangzhou

Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office

2019 UABB Brand Promotion Identity

Branding / Identity System

OS_DE20_073M

2020 Design Merit Award

Mother Design / New York + Andbox / New York

Andbox

Andbox Identity System

Branding / Identity System

OS_DE20_074M

2020 Design Merit Award

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Identity System

OS_DE20_075M

2020 Design Merit Award

Mother Design / New York + Bodily / New York

Bodily

Bodily Identity System

Branding / Identity System

OS_DE20_076M

2020 Design Merit Award

Creuna Norway / Oslo

City of Oslo

An Identity that Unites Oslo

Branding / Identity System

OS_DE20_077M

2020 Design Merit Award

Sid Lee / Montreal

CN

CN100 - A Moving Celebration

Branding / Identity System

OS_DE20_078M

2020 Design Merit Award

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Branding / Identity System

OS_DE20_079M

2020 Design Merit Award

M-N Associates / Ho Chi Minh City

Guta Cafe Vietnam

Guta Cafe Rebranding

Branding / Identity System

OS_DE20_080M

2020 Design Merit Award

ken-tsai Lee/Taiwan TECH / Tapei City

National Taiwan University of Science and Technology

Bauhaus 100: Manifest of Practice in Taiwan

Branding / Identity System

OS_DE20_081M

2020 Design Merit Award

Hakuhodo Inc. / Tokyo

ROSETTE Co.,Ltd.

Rosette Face Wash Pasta

Branding / Identity System

OS_DE20_082M

2020 Design Merit Award

SERVICEPLAN GERMANY / Munich

SERVICEPLAN GROUP

SP50 - BORN INTEGRATED

Branding / Identity System

OS_DE20_083M

2020 Design Merit Award

SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo

SHISEIDO

S/PARK

Branding / Identity System

OS_DE20_084M

2020 Design Merit Award

.Oddity Studio / Hong Kong

The Carbonation

The Carbonation

Branding / Identity System

OS_DE20_085M

2020 Design Merit Award

ANTI / Group

Visit Bergen

Bergen

Branding / Identity System

OS_DE20_086M

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