The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Just Do It: Helden Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Cinema Advertising

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Cinema Advertising

OS_FI20_032G

2020 Film Gold Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

OS_FI20_033G

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

OS_FI20_035B

2020 Film Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Cinema Advertising

OS_FI20_113M

2020 Film Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Cinema Advertising

OS_FI20_114M

2020 Film Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

OS_FI20_115M

2020 Film Merit Award

Wieden+Kennedy / Shanghai

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

OS_FI20_116M

2020 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Germany

Just Do It: Helden

Cinema Advertising

OS_FI20_117M

2020 Film Merit Award

Ogilvy / London

Sipsmith

Mr Swan

Cinema Advertising

OS_FI20_118M

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