The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Co-Promotions
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions
Kicking Down Barriers Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne Client: ANZ Bank Category: Co-Promotions
No Limits Agency: R/GA / New York Client: Mercedes Benz USA Category: Co-Promotions
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions

2020 Public Relations Gold Pencil

Droga5 / New York

HBO

For The Throne

Co-Promotions

OS_PR20_021G

2020 Public Relations Bronze Pencil

McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London

L'Oréal Paris

The Non-Issue

Co-Promotions

OS_PR20_022B

2020 Integrated Gold Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

OS_IG20_010G

2020 Integrated Bronze Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

OS_IG20_011B

2020 Integrated Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Co-Promotions

OS_IG20_012B

2020 Integrated Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Co-Promotions

OS_IG20_013B

2020 Integrated Bronze Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

OS_IG20_014B

2020 Public Relations Merit Award

TBWA\ / Melbourne + ANZ Bank / Melbourne

ANZ Bank

Kicking Down Barriers

Co-Promotions

OS_PR20_066M

2020 Public Relations Merit Award

R/GA / New York

Mercedes Benz USA

No Limits

Co-Promotions

OS_PR20_067M

2020 Public Relations Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Co-Promotions

OS_PR20_068M

2020 Integrated Merit Award

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Co-Promotions

OS_IG20_037M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Co-Promotions

OS_IG20_038M

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