The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Best of Show
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Online Films & Video / Short Form - Single
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Billboards & Transit / Campaign
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft Category: Penta Pencil
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: CMO Pencil
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund Category: Sustainable Development Goals
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Green Pencil
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Brand Installations
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea Category: Brand Installations
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client: The Dalí Museum Category: Craft / Use of Technology
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Online Advertising / Display Ads
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Events / Stunts / Competitions
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Television & VOD / Short Form - Single
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Experiential
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Printing & Production
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Award:
2020 Best of Show Best of Show Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Annual ID:
OS_IG20_001G
Award:
2020 Print Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Mobile Best of Discipline Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Annual ID:
OS_MO20_001G
Award:
2020 Interactive & Online Best of Discipline Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Annual ID:
OS_IN20_001G
Award:
2020 Direct Marketing Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Social Media Best of Discipline Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G
Award:
2020 Film Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_001G
Award:
2020 Radio & Audio Best of Discipline Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Digital Craft Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_001G
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Branded Entertainment Best of Discipline Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G
Award:
2020 Integrated Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Moving Image Craft Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G
Award:
2020 Creative Use of Data Best of Discipline Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Out of Home Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_001G
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_001G
Award:
2020 Design Best of Discipline Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Annual ID:
OS_DE20_001G
Award:
2020 IP & Products Best of Discipline Pencil
Agency:
RBK Communication / Stockholm
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_001G
Award:
2020 Penta Pencil Penta Pencil
Agency:
McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Annual ID:
OS_PP20_001P
Award:
2020 CMO Pencil CMO Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
CMO Pencil
Annual ID:
OS_CM20_001G
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_001D
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_002D
Award:
2020 Green Pencil Green Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Annual ID:
OS_GP20_001E
Award:
2020 Green Pencil Green Pencil
Agency:
Superunion / London + Notpla / London
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Annual ID:
OS_GP20_002E
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Annual ID:
OS_EX20_004G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Annual ID:
OS_EX20_005G
Award:
2020 Mobile Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_015G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_030G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_013G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Annual ID:
OS_BE20_026G
Award:
2020 Digital Craft Gold Pencil
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_019G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_026G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_027G
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_022G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Posters / Campaign
Annual ID:
OS_PT20_010G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_002G
Award:
2020 Film Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_002G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_018G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Annual ID:
OS_HW20_009G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Annual ID:
OS_EX20_025G
Award:
2020 Design Gold Pencil
Agency:
FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE20_038G
Award:
2020 Print Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_031G
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_032G
Award:
2020 Out of Home Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_030G
Award:
2020 Out of Home Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_031G
