The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Craft - Direction / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
This is illegal Agency: Anorak / NoA / Oslo Client: Amnesty International Category: Craft - Direction / Single
The Storytellers Agency: Park Pictures LLC / New York Client: Apple Category: Craft - Direction / Single
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Santa Girl Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Craft - Direction / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Followers Agency: DDB / Chicago Client: Miller Lite Category: Craft - Direction / Single
Mori Building Brand movie DESIGNING TOKYO Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Comfortable Agency: O Positive / New York + Highdive / Chicago Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft - Direction / Single
Feel The Power of Pro Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Direction / Single
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Craft - Direction / Single
Read Yourself Better Agency: MJZ / Los Angeles + The&Partnership / New York Client: Wall Street Journal Category: Craft - Direction / Single
It's Between You Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
A World Without Y Agency: Skin and Bones Film Company Inc. / Toronto Client: YMCA of Greater Toronto Category: Craft - Direction / Single
Burna Boy Agency: Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles Client: YouTube Music Category: Craft - Direction / Single
Boys Do What Men Teach Them Agency: HelloFCB+ / Cape Town Client: City of Cape Town Category: Craft - Direction / Campaign

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Moving Image Craft Gold Pencil

Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles

Apple

The Underdogs

Craft - Direction / Single

OS_MI20_002G

2020 Moving Image Craft Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft - Direction / Single

OS_MI20_003G

2020 Moving Image Craft Gold Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Craft - Direction / Single

OS_MI20_004G

2020 Moving Image Craft Silver Pencil

SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple

Holiday - The Surprise

Craft - Direction / Single

OS_MI20_005S

2020 Moving Image Craft Silver Pencil

Anonymous Content / Culver City

HP

Wake Up

Craft - Direction / Single

OS_MI20_006S

2020 Moving Image Craft Silver Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Direction / Single

OS_MI20_007S

2020 Moving Image Craft Silver Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Craft - Direction / Single

OS_MI20_008S

2020 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

OS_MI20_009S

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Wieden+Kennedy / Shanghai

Nike

The Great Chase

Craft - Direction / Single

OS_MI20_012B

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Bronze Pencil

Park Pictures LLC / New York

Surfers Against Sewage

Creature

Craft - Direction / Single

OS_MI20_014B

2020 Moving Image Craft Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Craft - Direction / Single

OS_MI20_039M

2020 Moving Image Craft Merit Award

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Direction / Single

OS_MI20_040M

2020 Moving Image Craft Merit Award

Anorak / NoA / Oslo

Amnesty International

This is illegal

Craft - Direction / Single

OS_MI20_041M

2020 Moving Image Craft Merit Award

Park Pictures LLC / New York

Apple

The Storytellers

Craft - Direction / Single

OS_MI20_042M

2020 Moving Image Craft Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Craft - Direction / Single

OS_MI20_043M

2020 Moving Image Craft Merit Award

Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Craft - Direction / Single

OS_MI20_044M

2020 Moving Image Craft Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Craft - Direction / Single

OS_MI20_045M

2020 Moving Image Craft Merit Award

BBDO / New York + RESET Content / New york

Macy's

Santa Girl

Craft - Direction / Single

OS_MI20_046M

2020 Moving Image Craft Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Craft - Direction / Single

OS_MI20_047M

2020 Moving Image Craft Merit Award

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Direction / Single

OS_MI20_048M

2020 Moving Image Craft Merit Award

DDB / Chicago

Miller Lite

Followers

Craft - Direction / Single

OS_MI20_049M

2020 Moving Image Craft Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Direction / Single

OS_MI20_050M

2020 Moving Image Craft Merit Award

O Positive / New York + Highdive / Chicago

Quicken Loans / Rocket Mortgage

Comfortable

Craft - Direction / Single

OS_MI20_051M

2020 Moving Image Craft Merit Award

Ogilvy / London

Sipsmith

Mr Swan

Craft - Direction / Single

OS_MI20_052M

2020 Moving Image Craft Merit Award

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London

Sony Interactive Entertainment

Feel The Power of Pro

Craft - Direction / Single

OS_MI20_053M

2020 Moving Image Craft Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Craft - Direction / Single

OS_MI20_054M

2020 Moving Image Craft Merit Award

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Craft - Direction / Single

OS_MI20_055M

2020 Moving Image Craft Merit Award

MJZ / Los Angeles + The&Partnership / New York

Wall Street Journal

Read Yourself Better

Craft - Direction / Single

OS_MI20_056M

2020 Moving Image Craft Merit Award

AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park

WhatsApp

It's Between You

Craft - Direction / Single

OS_MI20_057M

2020 Moving Image Craft Merit Award

Skin and Bones Film Company Inc. / Toronto

YMCA of Greater Toronto

A World Without Y

Craft - Direction / Single

OS_MI20_058M

2020 Moving Image Craft Merit Award

Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles

YouTube Music

Burna Boy

Craft - Direction / Single

OS_MI20_059M

2020 Moving Image Craft Merit Award

HelloFCB+ / Cape Town

City of Cape Town

Boys Do What Men Teach Them

Craft - Direction / Campaign

OS_MI20_060M

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