The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single


The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Craft - Direction / Single


The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Direction / Single


Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Craft - Direction / Single


Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Single


Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Craft - Direction / Single


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft - Direction / Single


Groundhog Day
Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single


The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike Category: Craft - Direction / Single


An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Direction / Single


Creature
Agency: Park Pictures LLC / New York
Client: Surfers Against Sewage Category: Craft - Direction / Single


#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single


Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Direction / Single


This is illegal
Agency: Anorak / NoA / Oslo
Client: Amnesty International Category: Craft - Direction / Single


The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple Category: Craft - Direction / Single


Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single


I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Craft - Direction / Single


Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Craft - Direction / Single


Santa Girl
Agency: BBDO / New York + RESET Content / New york
Client: Macy's Category: Craft - Direction / Single


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Craft - Direction / Single


Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Craft - Direction / Single


Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Direction / Single


Comfortable
Agency: O Positive / New York + Highdive / Chicago
Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single


Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Direction / Single


MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Craft - Direction / Single


Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Craft - Direction / Single


Read Yourself Better
Agency: MJZ / Los Angeles + The&Partnership / New York
Client: Wall Street Journal Category: Craft - Direction / Single


It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client: WhatsApp Category: Craft - Direction / Single


A World Without Y
Agency: Skin and Bones Film Company Inc. / Toronto
Client: YMCA of Greater Toronto Category: Craft - Direction / Single


Burna Boy
Agency: Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles
Client: YouTube Music Category: Craft - Direction / Single


Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town
Client: City of Cape Town Category: Craft - Direction / Campaign


Award:
2020 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G

Award:
2020 Moving Image Craft Gold Pencil
Agency:
Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
The Underdogs
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_002G

Award:
2020 Moving Image Craft Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_003G

Award:
2020 Moving Image Craft Gold Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_004G

Award:
2020 Moving Image Craft Silver Pencil
Agency:
SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_005S

Award:
2020 Moving Image Craft Silver Pencil
Agency:
Anonymous Content / Culver City
Client:
HP
Title:
Wake Up
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_006S

Award:
2020 Moving Image Craft Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_007S

Award:
2020 Moving Image Craft Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_008S

Award:
2020 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_009S

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London
Client:
Fiat Chrysler Automobiles (FCA) / Jeep
Title:
Groundhog Day
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_010B

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
AMVBBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_011B

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client:
Nike
Title:
The Great Chase
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_012B

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_013B

Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Surfers Against Sewage
Title:
Creature
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_014B

Award:
2020 Moving Image Craft Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_039M

Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_040M

Award:
2020 Moving Image Craft Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Amnesty International
Title:
This is illegal
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_041M

Award:
2020 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
The Storytellers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_042M

Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_043M

Award:
2020 Moving Image Craft Merit Award
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_044M

Award:
2020 Moving Image Craft Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_045M

Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + RESET Content / New york
Client:
Macy's
Title:
Santa Girl
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_046M

Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_047M

Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_048M

Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_049M

Award:
2020 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_050M

Award:
2020 Moving Image Craft Merit Award
Agency:
O Positive / New York + Highdive / Chicago
Client:
Quicken Loans / Rocket Mortgage
Title:
Comfortable
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_051M

Award:
2020 Moving Image Craft Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_052M

Award:
2020 Moving Image Craft Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_053M

Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_054M

Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_055M

Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + The&Partnership / New York
Client:
Wall Street Journal
Title:
Read Yourself Better
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_056M

Award:
2020 Moving Image Craft Merit Award
Agency:
AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_057M

Award:
2020 Moving Image Craft Merit Award
Agency:
Skin and Bones Film Company Inc. / Toronto
Client:
YMCA of Greater Toronto
Title:
A World Without Y
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_058M

Award:
2020 Moving Image Craft Merit Award
Agency:
Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles
Client:
YouTube Music
Title:
Burna Boy
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_059M
