The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Craft / Use of Technology
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Craft / Writing - Campaign
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client: Sea Shepherd Category: Craft / Use of Technology
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Craft / Writing
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Data Visualization
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Technology
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Production
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing / Production
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Illustration
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Storytelling