The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling
AI Versus Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine Client: TV Rain Category: Creative Use of Data / Storytelling
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Storytelling
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Your Plastic Diet Agency: Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore Client: WWF Category: Creative Use of Data / Data Visualization
adidas Boston Marathon Race Films Agency: Grow / Norfolk + adidas / Portland Client: adidas Running Category: Creative Use of Data / Storytelling
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Creative Use of Data / Storytelling
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
The Decade Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Storytelling
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data / Storytelling
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Creative Use of Data / Storytelling
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Use of Data / Real-Time
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Apollo in Real Time Agency: Ben Feist / Toronto Client: Self Category: Creative Use of Data / Real-Time
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Creative Use of Data / Real-Time
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins Agency: Havas Village / Geneva Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts Agency: NORD DDB AB / Stockholm Client: Tradera Category: Creative Use of Data / Targeting
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Creative Use of Data / Data Visualization
Finish - Glasses of Drought Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Data Visualization
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Creative Use of Data / Data Visualization

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Creative Use of Data Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Storytelling

OS_CU20_006G

2020 Creative Use of Data Silver Pencil

Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine

TV Rain

AI Versus

Creative Use of Data / Storytelling

OS_CU20_007S

2020 Creative Use of Data Bronze Pencil

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data / Storytelling

OS_CU20_008B

2020 Digital Craft Gold Pencil

Wunderman Thompson UK / London

BT Sport

Unscripted

Creative Use of Data

OS_DC20_009G

2020 Digital Craft Silver Pencil

KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow

TV Rain

AI VERSUS

Creative Use of Data

OS_DC20_010S

2020 Digital Craft Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Creative Use of Data

OS_DC20_011S

2020 Digital Craft Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data

OS_DC20_012B

2020 Creative Use of Data Silver Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Creative Use of Data / Real-Time

OS_CU20_011S

2020 Creative Use of Data Gold Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data / Social Media

OS_CU20_009G

2020 Creative Use of Data Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Social Media

OS_CU20_010S

2020 Creative Use of Data Gold Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Creative Use of Data / Targeting

OS_CU20_004G

2020 Creative Use of Data Silver Pencil

Africa / Sao Paulo

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

OS_CU20_005S

2020 Creative Use of Data Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data / Data Visualization

OS_CU20_002B

2020 Creative Use of Data Bronze Pencil

Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore

WWF

Your Plastic Diet

Creative Use of Data / Data Visualization

OS_CU20_003B

2020 Creative Use of Data Merit Award

Grow / Norfolk + adidas / Portland

adidas Running

adidas Boston Marathon Race Films

Creative Use of Data / Storytelling

OS_CU20_020M

2020 Creative Use of Data Merit Award

Google Brand Studio / San Francisco

Google

The Most Searched

Creative Use of Data / Storytelling

OS_CU20_021M

2020 Creative Use of Data Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data / Storytelling

OS_CU20_022M

2020 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify

The Decade Wrapped

Creative Use of Data / Storytelling

OS_CU20_023M

2020 Creative Use of Data Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Creative Use of Data / Storytelling

OS_CU20_024M

2020 Creative Use of Data Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data / Storytelling

OS_CU20_025M

2020 Creative Use of Data Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Creative Use of Data / Storytelling

OS_CU20_026M

2020 Digital Craft Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Creative Use of Data

OS_DC20_038M

2020 Digital Craft Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

OS_DC20_039M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data

OS_DC20_040M

2020 Digital Craft Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data

OS_DC20_041M

2020 Digital Craft Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data

OS_DC20_042M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data

OS_DC20_043M

2020 Digital Craft Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data

OS_DC20_044M

2020 Creative Use of Data Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data / Real-Time

OS_CU20_027M

2020 Creative Use of Data Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Creative Use of Data / Real-Time

OS_CU20_028M

2020 Creative Use of Data Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data / Real-Time

OS_CU20_029M

2020 Creative Use of Data Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Creative Use of Data / Real-Time

OS_CU20_030M

2020 Creative Use of Data Merit Award

Ben Feist / Toronto

Self

Apollo in Real Time

Creative Use of Data / Real-Time

OS_CU20_031M

2020 Creative Use of Data Merit Award

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Creative Use of Data / Real-Time

OS_CU20_032M

2020 Creative Use of Data Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Targeting

OS_CU20_016M

2020 Creative Use of Data Merit Award

Havas Village / Geneva

CANAL+

Waiting Wins

Creative Use of Data / Targeting

OS_CU20_017M

2020 Creative Use of Data Merit Award

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Use of Data / Targeting

OS_CU20_018M

2020 Creative Use of Data Merit Award

NORD DDB AB / Stockholm

Tradera

Face the hidden facts

Creative Use of Data / Targeting

OS_CU20_019M

2020 Creative Use of Data Merit Award

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Creative Use of Data / Data Visualization

OS_CU20_012M

2020 Creative Use of Data Merit Award

Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul

Reckitt Benckiser

Finish - Glasses of Drought

Creative Use of Data / Data Visualization

OS_CU20_013M

2020 Creative Use of Data Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data / Data Visualization

OS_CU20_014M

2020 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Creative Use of Data / Data Visualization

OS_CU20_015M

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