The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
Clearing the Air Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Digital & Online / Websites & Mobile
"Recommended by Humans" Agency: ENGINE / New York City + HBO / New York City Client: HBO Category: Digital & Online / Websites & Mobile
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
The Legally Binding Beer Contract Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile
Invasion #withGalaxy Agency: R/GA / New York Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile
Flipkart Hagglebot Agency: Dentsu Webchutney / Bengaluru Client: Flipkart Internet Private Limited Category: Digital & Online / Use of Smart Devices & Voice Assistants
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
A Season of Stories Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single
PHYSICS Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Digital & Online / Social Media Post - Single
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Criminal Reviews Agency: SERVICEPLAN GERMANY / Munich Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
THE MOST FAMOUS GRILLER IN PERU Agency: McCann / Lima + Burger King Perú / Lima Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Digital & Online / Social Media Post - Campaign
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign

2020 Direct Marketing Bronze Pencil

McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_018B

2020 Direct Marketing Silver Pencil

BBC Creative / London

BBC

Clearing the Air

Digital & Online / Email & Newsletters

OS_DI20_014S

2020 Direct Marketing Silver Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

OS_DI20_016S

2020 Direct Marketing Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

OS_DI20_017B

2020 Direct Marketing Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Banners & Pop-ups

OS_DI20_015B

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Digital & Online / Websites & Mobile

OS_DI20_074M

2020 Direct Marketing Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Websites & Mobile

OS_DI20_075M

2020 Direct Marketing Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Digital & Online / Websites & Mobile

OS_DI20_076M

2020 Direct Marketing Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Digital & Online / Websites & Mobile

OS_DI20_077M

2020 Direct Marketing Merit Award

ENGINE / New York City + HBO / New York City

HBO

"Recommended by Humans"

Digital & Online / Websites & Mobile

OS_DI20_078M

2020 Direct Marketing Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Digital & Online / Websites & Mobile

OS_DI20_079M

2020 Direct Marketing Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Digital & Online / Websites & Mobile

OS_DI20_080M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Norrlands Guld

The Legally Binding Beer Contract

Digital & Online / Websites & Mobile

OS_DI20_081M

2020 Direct Marketing Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Digital & Online / Websites & Mobile

OS_DI20_082M

2020 Direct Marketing Merit Award

R/GA / New York

Samsung Electronics America

Invasion #withGalaxy

Digital & Online / Websites & Mobile

OS_DI20_083M

2020 Direct Marketing Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Digital & Online / Websites & Mobile

OS_DI20_084M

2020 Direct Marketing Merit Award

Dentsu Webchutney / Bengaluru

Flipkart Internet Private Limited

Flipkart Hagglebot

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_098M

2020 Direct Marketing Merit Award

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_099M

2020 Direct Marketing Merit Award

Ogilvy / London

Formula 1

A Season of Stories

Digital & Online / Email & Newsletters

OS_DI20_085M

2020 Direct Marketing Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Digital & Online / Social Media Post - Single

OS_DI20_087M

2020 Direct Marketing Merit Award

McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague

Brontosaurus in Himalaya

PHYSICS

Digital & Online / Social Media Post - Single

OS_DI20_088M

2020 Direct Marketing Merit Award

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Digital & Online / Social Media Post - Single

OS_DI20_089M

2020 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

Piper Verlag GmbH

Criminal Reviews

Digital & Online / Social Media Post - Single

OS_DI20_090M

2020 Direct Marketing Merit Award

R/GA / New York + Wieden+Kennedy / Amsterdam

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Digital & Online / Social Media Post - Single

OS_DI20_091M

2020 Direct Marketing Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

Digital & Online / Social Media Post - Single

OS_DI20_092M

2020 Direct Marketing Merit Award

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Digital & Online / Banners & Pop-ups

OS_DI20_086M

2020 Direct Marketing Merit Award

McCann / Lima + Burger King Perú / Lima

Burger King

THE MOST FAMOUS GRILLER IN PERU

Digital & Online / Social Media Post - Campaign

OS_DI20_093M

2020 Direct Marketing Merit Award

Publicis Italy / Milan

Diesel

Side:Biz

Digital & Online / Social Media Post - Campaign

OS_DI20_094M

2020 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY / Bytedance

#BPM100 DANCE PROJECT

Digital & Online / Social Media Post - Campaign

OS_DI20_095M

2020 Direct Marketing Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Digital & Online / Social Media Post - Campaign

OS_DI20_096M

2020 Direct Marketing Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Digital & Online / Social Media Post - Campaign

OS_DI20_097M

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