The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
ECHOs Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Sending Machine Agency: Publicis Sapient / London Client: First Love Foundation Category: Digital Experiential / Interactive Digital Installations
The Secret Sculpture Agency: SERVICEPLAN GERMANY / Munich Client: German child protection Association Category: Digital Experiential / Interactive Digital Installations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations
Build with the force Agency: SERVICEPLAN GERMANY / Munich Client: LEGO Category: Digital Experiential / Interactive Digital Installations

2020 Interactive & Online Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_022S

2020 Interactive & Online Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_023B

2020 Interactive & Online Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_024B

2020 Interactive & Online Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Immersive Digital Spaces

OS_IN20_021B

2020 Interactive & Online Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Digital Experiential / Interactive Digital Installations

OS_IN20_020G

2020 Interactive & Online Merit Award

DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris

Ubisoft

ECHOs

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_064M

2020 Interactive & Online Merit Award

Publicis Sapient / London

First Love Foundation

The Sending Machine

Digital Experiential / Interactive Digital Installations

OS_IN20_060M

2020 Interactive & Online Merit Award

SERVICEPLAN GERMANY / Munich

German child protection Association

The Secret Sculpture

Digital Experiential / Interactive Digital Installations

OS_IN20_061M

2020 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Interactive Digital Installations

OS_IN20_062M

2020 Interactive & Online Merit Award

SERVICEPLAN GERMANY / Munich

LEGO

Build with the force

Digital Experiential / Interactive Digital Installations

OS_IN20_063M

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