The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Events / Stunts / Competitions


Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Events / Stunts / Competitions


The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Events / Stunts / Competitions


#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions


Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Events / Stunts / Competitions


For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions


World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Events / Stunts / Competitions


LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich
Client: Sea-Watch e.V. Category: Events / Stunts / Competitions


SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Events / Stunts / Competitions


The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions


Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Events / Stunts / Competitions


California Stays
Agency: Belong Agency / Copenhagen
Client: Volkswagen Category: Events / Stunts / Competitions


Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Events / Stunts / Competitions


Award:
2020 Experiential & Immersive Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_002G

Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_003B

Award:
2020 Experiential & Immersive Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_030M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_031M

Award:
2020 Experiential & Immersive Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_032M

Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_033M

Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_034M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_035M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_036M

Award:
2020 Experiential & Immersive Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_037M

Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_038M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_039M

Award:
2020 Experiential & Immersive Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_040M

Award:
2020 Experiential & Immersive Merit Award
Agency:
Belong Agency / Copenhagen
Client:
Volkswagen
Title:
California Stays
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_041M
