The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Clear Agency: AMVBBDO / London Client: Guinness Category: Events / Stunts / Competitions
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
California Stays Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Events / Stunts / Competitions

2020 Experiential & Immersive Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

OS_EX20_002G

2020 Experiential & Immersive Bronze Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Events / Stunts / Competitions

OS_EX20_003B

2020 Experiential & Immersive Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

OS_EX20_030M

2020 Experiential & Immersive Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

OS_EX20_031M

2020 Experiential & Immersive Merit Award

AMVBBDO / London

Guinness

Clear

Events / Stunts / Competitions

OS_EX20_032M

2020 Experiential & Immersive Merit Award

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Events / Stunts / Competitions

OS_EX20_033M

2020 Experiential & Immersive Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Events / Stunts / Competitions

OS_EX20_034M

2020 Experiential & Immersive Merit Award

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

OS_EX20_035M

2020 Experiential & Immersive Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Events / Stunts / Competitions

OS_EX20_036M

2020 Experiential & Immersive Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

OS_EX20_037M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Events / Stunts / Competitions

OS_EX20_038M

2020 Experiential & Immersive Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Events / Stunts / Competitions

OS_EX20_039M

2020 Experiential & Immersive Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Events / Stunts / Competitions

OS_EX20_040M

2020 Experiential & Immersive Merit Award

Belong Agency / Copenhagen

Volkswagen

California Stays

Events / Stunts / Competitions

OS_EX20_041M

2020 Experiential & Immersive Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York

Wendy's

Feast of Legends

Events / Stunts / Competitions

OS_EX20_042M

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