The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Signs of Love Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Australia Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential & Installations / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Brutal Postings Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential & Installations / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Experiential & Installations / Brand Installations
Billboard Hotels Agency: NORD DDB AB / Stockholm Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
A Future Without Change Agency: VMLY&R / Melbourne Client: Monash University Category: Experiential & Installations / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Giannis Antetokounmpo: Mt. Olympus Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Experiential & Installations / Brand Installations
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Experiential & Installations / Brand Installations

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Out of Home Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

OS_OH20_012G

2020 Out of Home Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

OS_OH20_013G

2020 Out of Home Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential & Installations / Experiential & Immersive

OS_OH20_014B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Out of Home Silver Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

OS_OH20_008S

2020 Out of Home Bronze Pencil

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

OS_OH20_009B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Out of Home Merit Award

Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne

ANZ Bank Australia

Signs of Love

Experiential & Installations / Experiential & Immersive

OS_OH20_067M

2020 Out of Home Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential & Installations / Experiential & Immersive

OS_OH20_068M

2020 Out of Home Merit Award

WMcCann / SÃO PAULO + MediaMonks / São Paulo

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

OS_OH20_069M

2020 Out of Home Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Experiential & Installations / Experiential & Immersive

OS_OH20_070M

2020 Out of Home Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Experiential & Installations / Experiential & Immersive

OS_OH20_071M

2020 Out of Home Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential & Installations / Experiential & Immersive

OS_OH20_072M

2020 Out of Home Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential & Installations / Brand Installations

OS_OH20_052M

2020 Out of Home Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential & Installations / Brand Installations

OS_OH20_053M

2020 Out of Home Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential & Installations / Brand Installations

OS_OH20_054M

2020 Out of Home Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential & Installations / Brand Installations

OS_OH20_055M

2020 Out of Home Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Experiential & Installations / Brand Installations

OS_OH20_056M

2020 Out of Home Merit Award

Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal

Fondation Émergence

Brutal Postings

Experiential & Installations / Brand Installations

OS_OH20_057M

2020 Out of Home Merit Award

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Experiential & Installations / Brand Installations

OS_OH20_058M

2020 Out of Home Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential & Installations / Brand Installations

OS_OH20_059M

2020 Out of Home Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Experiential & Installations / Brand Installations

OS_OH20_060M

2020 Out of Home Merit Award

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Experiential & Installations / Brand Installations

OS_OH20_061M

2020 Out of Home Merit Award

NORD DDB AB / Stockholm

McDonald's Sweden

Billboard Hotels

Experiential & Installations / Brand Installations

OS_OH20_062M

2020 Out of Home Merit Award

VMLY&R / Melbourne

Monash University

A Future Without Change

Experiential & Installations / Brand Installations

OS_OH20_063M

2020 Out of Home Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential & Installations / Brand Installations

OS_OH20_064M

2020 Out of Home Merit Award

Wieden+Kennedy / Amsterdam

Nike

Giannis Antetokounmpo: Mt. Olympus

Experiential & Installations / Brand Installations

OS_OH20_065M

2020 Out of Home Merit Award

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Experiential & Installations / Brand Installations

OS_OH20_066M

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