The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Bootiques Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Spotify Canvas Agency: FIG / New York Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Brand Installations

OS_BE20_020S

2020 Direct Marketing Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

OS_DI20_013S

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Branded Entertainment Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential / Brand Installations

OS_BE20_075M

2020 Branded Entertainment Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

OS_BE20_076M

2020 Branded Entertainment Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential / Brand Installations

OS_BE20_077M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential / Brand Installations

OS_BE20_078M

2020 Branded Entertainment Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Drawing

Experiential / Brand Installations

OS_BE20_079M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Experiential / Brand Installations

OS_BE20_080M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Brand Installations

OS_BE20_081M

2020 Branded Entertainment Merit Award

VMLY&R / New York + New Balance / UK

New Balance

The Runaway Pub

Experiential / Brand Installations

OS_BE20_082M

2020 Branded Entertainment Merit Award

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

OS_BE20_083M

2020 Direct Marketing Merit Award

Ogilvy / London + Geometry / London

Boots

Bootiques

Experiential / Brand Installations

OS_DI20_064M

2020 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential / Brand Installations

OS_DI20_065M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential / Brand Installations

OS_DI20_066M

2020 Direct Marketing Merit Award

BETC / Paris

Lacoste

Crocodile Free

Experiential / Brand Installations

OS_DI20_067M

2020 Direct Marketing Merit Award

FIG / New York

Spotify for Artists

Spotify Canvas

Experiential / Brand Installations

OS_DI20_068M

2020 Direct Marketing Merit Award

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

OS_DI20_069M

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