The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bootiques Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Spotify Canvas Agency: FIG / New York Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
3D Activist Agency: Alma DDB / Miami Client: Change the Ref Category: Experiential / Live Events
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Live Events
Next 100 Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles Client: National Football League Category: Experiential / Live Events
The Legendary Tour Agency: mortierbrigade / schaarbeek Client: PIAS Records Category: Experiential / Live Events
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Live Events

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Direct Marketing Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

OS_DI20_013S

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Experiential / Live Events

OS_BE20_023G

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Live Events

OS_BE20_024S

2020 Branded Entertainment Bronze Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

OS_BE20_025B

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Brand Installations

OS_BE20_020S

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Branded Entertainment Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Escape The Clown

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_088M

2020 Branded Entertainment Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_089M

2020 Branded Entertainment Merit Award

Ogilvy / New York

IBM

Apollo

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_090M

2020 Branded Entertainment Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_091M

2020 Direct Marketing Merit Award

Ogilvy / London + Geometry / London

Boots

Bootiques

Experiential / Brand Installations

OS_DI20_064M

2020 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential / Brand Installations

OS_DI20_065M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential / Brand Installations

OS_DI20_066M

2020 Direct Marketing Merit Award

BETC / Paris

Lacoste

Crocodile Free

Experiential / Brand Installations

OS_DI20_067M

2020 Direct Marketing Merit Award

FIG / New York

Spotify for Artists

Spotify Canvas

Experiential / Brand Installations

OS_DI20_068M

2020 Direct Marketing Merit Award

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

OS_DI20_069M

2020 Branded Entertainment Merit Award

Alma DDB / Miami

Change the Ref

3D Activist

Experiential / Live Events

OS_BE20_084M

2020 Branded Entertainment Merit Award

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Live Events

OS_BE20_085M

2020 Branded Entertainment Merit Award

72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles

National Football League

Next 100

Experiential / Live Events

OS_BE20_086M

2020 Branded Entertainment Merit Award

mortierbrigade / schaarbeek

PIAS Records

The Legendary Tour

Experiential / Live Events

OS_BE20_087M

2020 Branded Entertainment Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential / Brand Installations

OS_BE20_075M

2020 Branded Entertainment Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

OS_BE20_076M

2020 Branded Entertainment Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential / Brand Installations

OS_BE20_077M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential / Brand Installations

OS_BE20_078M

2020 Branded Entertainment Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Drawing

Experiential / Brand Installations

OS_BE20_079M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Experiential / Brand Installations

OS_BE20_080M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Brand Installations

OS_BE20_081M

2020 Branded Entertainment Merit Award

VMLY&R / New York + New Balance / UK

New Balance

The Runaway Pub

Experiential / Brand Installations

OS_BE20_082M

2020 Branded Entertainment Merit Award

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

OS_BE20_083M

2020 Direct Marketing Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

OS_DI20_070M

2020 Direct Marketing Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Live Events

OS_DI20_071M

2020 Direct Marketing Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Experiential / Live Events

OS_DI20_072M

2020 Direct Marketing Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Live Events

OS_DI20_073M

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