The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Experiential / Live Events
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Brand Installations
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo
Agency: Ogilvy / New York
Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bootiques
Agency: Ogilvy / London + Geometry / London
Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential / Brand Installations
Spotify Canvas
Agency: FIG / New York
Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Live Events
Next 100
Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client: National Football League Category: Experiential / Live Events
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Experiential / Live Events
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Experiential / Live Events
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Direct Marketing Silver Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_013S
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Annual ID:
OS_BE20_023G
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Annual ID:
OS_BE20_024S
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_BE20_025B
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_020S
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_021B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_022B
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_088M
Award:
2020 Branded Entertainment Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_089M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_090M
Award:
2020 Branded Entertainment Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_091M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London + Geometry / London
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_064M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_065M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_066M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_067M
Award:
2020 Direct Marketing Merit Award
Agency:
FIG / New York
Client:
Spotify for Artists
Title:
Spotify Canvas
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_068M
Award:
2020 Direct Marketing Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_069M
Award:
2020 Branded Entertainment Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Annual ID:
OS_BE20_084M
Award:
2020 Branded Entertainment Merit Award
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Annual ID:
OS_BE20_085M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client:
National Football League
Title:
Next 100
Category:
Experiential / Live Events
Annual ID:
OS_BE20_086M
Award:
2020 Branded Entertainment Merit Award
Agency:
mortierbrigade / schaarbeek
Client:
PIAS Records
Title:
The Legendary Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE20_087M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_075M
Award:
2020 Branded Entertainment Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_076M
Award:
2020 Branded Entertainment Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_077M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_078M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_079M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_080M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_081M
Award:
2020 Branded Entertainment Merit Award
Agency:
VMLY&R / New York + New Balance / UK
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_082M
Award:
2020 Branded Entertainment Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_083M
Award:
2020 Direct Marketing Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_DI20_070M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Annual ID:
OS_DI20_071M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Annual ID:
OS_DI20_072M