The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
The Real Cost - One Leaves Agency: FCB NY / New York + Initiative / New York Client: FDA Category: Games / Digital & Physical
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Games / Digital & Physical

OS_BE20_018G

2020 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Unesco

History Blocks

Games / Digital & Physical

OS_BE20_019S

2020 Branded Entertainment Merit Award

BETC / Paris

Bouygues Telecom

The never-ending commercial

Games / Digital & Physical

OS_BE20_067M

2020 Branded Entertainment Merit Award

Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

OS_BE20_068M

2020 Branded Entertainment Merit Award

FCB NY / New York + Initiative / New York

FDA

The Real Cost - One Leaves

Games / Digital & Physical

OS_BE20_069M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

OS_BE20_070M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Games / Digital & Physical

OS_BE20_071M

2020 Branded Entertainment Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Games / Digital & Physical

OS_BE20_072M

2020 Branded Entertainment Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Games / Digital & Physical

OS_BE20_073M

2020 Branded Entertainment Merit Award

We Are Social / Paris

WWF France

#NoBuildChallenge

Games / Digital & Physical

OS_BE20_074M

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