The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Generation Intervention Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Influencer Marketing / Multi-Channel
Refurbished Tweets Agency: BETC / Paris Client: Back Market Category: Influencer Marketing / Single Channel
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Influencer Marketing / Single Channel
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Influencer Marketing / Single Channel
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Influencer Marketing / Single Channel

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

OS_SM20_031S

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Social Media Merit Award

CHE Proximity / Australia + Four Seasons Condoms / Australia

Four Seasons Condoms

Generation Intervention

Influencer Marketing / Multi-Channel

OS_SM20_098M

2020 Social Media Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Influencer Marketing / Multi-Channel

OS_SM20_099M

2020 Social Media Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Influencer Marketing / Multi-Channel

OS_SM20_100M

2020 Social Media Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Influencer Marketing / Multi-Channel

OS_SM20_101M

2020 Social Media Merit Award

BETC / Paris

Back Market

Refurbished Tweets

Influencer Marketing / Single Channel

OS_SM20_091M

2020 Social Media Merit Award

Africa / Sao Paulo

Go Equal Movement

#GoEqual

Influencer Marketing / Single Channel

OS_SM20_092M

2020 Social Media Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Influencer Marketing / Single Channel

OS_SM20_093M

2020 Social Media Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Influencer Marketing / Single Channel

OS_SM20_094M

2020 Social Media Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Influencer Marketing / Single Channel

OS_SM20_095M

2020 Social Media Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Influencer Marketing / Single Channel

OS_SM20_096M

2020 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

Influencer Marketing / Single Channel

OS_SM20_097M

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