The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Influencer Marketing
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Award
Agency
Client
Title
Category
Annual ID

#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel


Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Influencer Marketing / Single Channel


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel


Refurbished Tweets
Agency: BETC / Paris
Client: Back Market Category: Influencer Marketing / Single Channel


#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement Category: Influencer Marketing / Single Channel


Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel


Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel


Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel


Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Influencer Marketing / Single Channel


Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Influencer Marketing / Single Channel


Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia
Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Influencer Marketing / Multi-Channel


Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Influencer Marketing / Multi-Channel


The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Influencer Marketing / Multi-Channel


Award:
2020 Social Media Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_029B

Award:
2020 Social Media Bronze Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_030B

Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_031S

Award:
2020 Social Media Merit Award
Agency:
BETC / Paris
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_091M

Award:
2020 Social Media Merit Award
Agency:
Africa / Sao Paulo
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_092M

Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_093M

Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_094M

Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_095M

Award:
2020 Social Media Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_096M

Award:
2020 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_097M

Award:
2020 Social Media Merit Award
Agency:
CHE Proximity / Australia + Four Seasons Condoms / Australia
Client:
Four Seasons Condoms
Title:
Generation Intervention
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_098M

Award:
2020 Social Media Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_099M

Award:
2020 Social Media Merit Award
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_100M
