The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: Innovation in Branded Entertainment
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Innovation in Branded Entertainment
Story Time on Portal Agency: Facebook / Menlo Park Client: Portal from Facebook Category: Innovation in Branded Entertainment
Charmin Toilet Tech Steals the Show at CES 2020 Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

OS_BE20_031G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Branded Entertainment

OS_BE20_032G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Branded Entertainment

OS_BE20_033G

2020 Branded Entertainment Gold Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

OS_BE20_034G

2020 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Branded Entertainment

OS_BE20_035S

2020 Branded Entertainment Bronze Pencil

Droga5 / New York

HBO

For The Throne

Innovation in Branded Entertainment

OS_BE20_036B

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

Innovation in Branded Entertainment

OS_BE20_106M

2020 Branded Entertainment Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

Innovation in Branded Entertainment

OS_BE20_107M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Innovation in Branded Entertainment

OS_BE20_108M

2020 Branded Entertainment Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Innovation in Branded Entertainment

OS_BE20_109M

2020 Branded Entertainment Merit Award

Facebook / Menlo Park

Portal from Facebook

Story Time on Portal

Innovation in Branded Entertainment

OS_BE20_110M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City

Procter & Gamble - Charmin

Charmin Toilet Tech Steals the Show at CES 2020

Innovation in Branded Entertainment

OS_BE20_111M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Innovation in Branded Entertainment

OS_BE20_112M

2020 Branded Entertainment Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

OS_BE20_113M

2020 Branded Entertainment Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Innovation in Branded Entertainment

OS_BE20_114M

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