The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
7:1 Furniture Collection Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Design
WoManikin: Designed to Save Women's Lives Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Design
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Innovation in Design
Footbraille Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya Client: Digi.com Berhad Category: Innovation in Design
The Master Stroke Agency: Famous Innovations / Mumbai Client: Doms Stationery Category: Innovation in Design
Solar Boat : Clean up Mekong Agency: Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Innovation in Design
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Innovation in Design
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Innovation in Design
Absolut Street Trees Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City Client: Pernod Ricard México Category: Innovation in Design
Instrument of Hope Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Innovation in Design

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Design Silver Pencil

BBDO BANGKOK / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Design

OS_DE20_061S

2020 Design Silver Pencil

JOAN Creative / New York

JOAN Creative/United State of Women

WoManikin: Designed to Save Women's Lives

Innovation in Design

OS_DE20_062S

2020 Design Silver Pencil

Isobar Mexico / Mexico City

Son de Miel

Last Straw

Innovation in Design

OS_DE20_063S

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Design Merit Award

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Innovation in Design

OS_DE20_210M

2020 Design Merit Award

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Innovation in Design

OS_DE20_211M

2020 Design Merit Award

Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya

Digi.com Berhad

Footbraille

Innovation in Design

OS_DE20_212M

2020 Design Merit Award

Famous Innovations / Mumbai

Doms Stationery

The Master Stroke

Innovation in Design

OS_DE20_213M

2020 Design Merit Award

Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul

Hanwha

Solar Boat : Clean up Mekong

Innovation in Design

OS_DE20_214M

2020 Design Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Innovation in Design

OS_DE20_215M

2020 Design Merit Award

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Innovation in Design

OS_DE20_216M

2020 Design Merit Award

( anónimo ) / Mexico City + Pernod Ricard México / Mexico City

Pernod Ricard México

Absolut Street Trees

Innovation in Design

OS_DE20_217M

2020 Design Merit Award

Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York

Shine/MSD

Instrument of Hope

Innovation in Design

OS_DE20_218M

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