The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Innovation in Experiential
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Experiential
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Experiential
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Experiential

OS_EX20_025G

2020 Experiential & Immersive Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

OS_EX20_026S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Innovation in Experiential

OS_EX20_027S

2020 Experiential & Immersive Silver Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Innovation in Experiential

OS_EX20_028S

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Experiential & Immersive Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Experiential

OS_EX20_080M

2020 Experiential & Immersive Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Innovation in Experiential

OS_EX20_081M

2020 Experiential & Immersive Merit Award

DDB / Chicago

Miller Lite

Cantroller

Innovation in Experiential

OS_EX20_082M

2020 Experiential & Immersive Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

OS_EX20_083M

2020 Experiential & Immersive Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Innovation in Experiential

OS_EX20_084M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Innovation in Experiential

OS_EX20_085M

Follow Us