The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Brandless Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody." Agency: HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation in Integrated Branding
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding

2020 Integrated Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Integrated Branding

OS_IG20_016G

2020 Integrated Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Innovation in Integrated Branding

OS_IG20_017S

2020 Integrated Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

OS_IG20_018B

2020 Integrated Merit Award

Wunderman Thompson UK / London

BT Sport

Unscripted

Innovation in Integrated Branding

OS_IG20_044M

2020 Integrated Merit Award

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Integrated Branding

OS_IG20_045M

2020 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles

Doritos

Brandless

Innovation in Integrated Branding

OS_IG20_046M

2020 Integrated Merit Award

Droga5 / New York

HBO

For The Throne

Innovation in Integrated Branding

OS_IG20_047M

2020 Integrated Merit Award

HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin

HORNBACH Baumarkt AG

"Democratic Art – An Ai Weiwei for everybody."

Innovation in Integrated Branding

OS_IG20_048M

2020 Integrated Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Innovation in Integrated Branding

OS_IG20_049M

2020 Integrated Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Innovation in Integrated Branding

OS_IG20_050M

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