The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
The Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Stage Your Driveway Agency: FCB / Toronto Client: BMW Category: Innovation in Out of Home
Lights Off Agency: lg2 / Toronto Client: Casper Category: Innovation in Out of Home
Raven Mail Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Innovation in Out of Home
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Innovation in Out of Home
Astronomical Sales Agency: FP7 McCann / Dubai + Carat MENA / Dubai Client: Mastercard Category: Innovation in Out of Home
Without a Ramp Sidewalk is a Wall Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo Client: Movimento SuperAção Category: Innovation in Out of Home
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Out of Home
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Innovation in Out of Home
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Out of Home

2020 Out of Home Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Innovation in Out of Home

OS_OH20_030G

2020 Out of Home Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Innovation in Out of Home

OS_OH20_031G

2020 Out of Home Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Innovation in Out of Home

OS_OH20_032S

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

OS_OH20_033B

2020 Out of Home Bronze Pencil

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

The Most Dangerous Street

Innovation in Out of Home

OS_OH20_034B

2020 Out of Home Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Out of Home

OS_OH20_084M

2020 Out of Home Merit Award

FCB / Toronto

BMW

Stage Your Driveway

Innovation in Out of Home

OS_OH20_085M

2020 Out of Home Merit Award

lg2 / Toronto

Casper

Lights Off

Innovation in Out of Home

OS_OH20_086M

2020 Out of Home Merit Award

FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago

Chicago Humanities Festival

Raven Mail

Innovation in Out of Home

OS_OH20_087M

2020 Out of Home Merit Award

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Innovation in Out of Home

OS_OH20_088M

2020 Out of Home Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Innovation in Out of Home

OS_OH20_089M

2020 Out of Home Merit Award

FP7 McCann / Dubai + Carat MENA / Dubai

Mastercard

Astronomical Sales

Innovation in Out of Home

OS_OH20_090M

2020 Out of Home Merit Award

HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo

Movimento SuperAção

Without a Ramp Sidewalk is a Wall

Innovation in Out of Home

OS_OH20_091M

2020 Out of Home Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Innovation in Out of Home

OS_OH20_092M

2020 Out of Home Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Innovation in Out of Home

OS_OH20_093M

2020 Out of Home Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Innovation in Out of Home

OS_OH20_094M

2020 Out of Home Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Innovation in Out of Home

OS_OH20_095M

Follow Us