The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Integrated Branding Campaign
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown Agency: Jones Knowles Ritchie / London Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding Campaign
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Integrated Branding Campaign
Hulu Sellouts x USWNT Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Integrated Branding Campaign
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Kentucky Fried Culture Agency: Wieden+Kennedy / Portland Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Microsoft and Netflix: A Big Strange Partnership Agency: CMD / Portland + Wasserman Media Group / Los Angeles Client: Microsoft Category: Integrated Branding Campaign
The Legendary Tour Agency: mortierbrigade / schaarbeek Client: PIAS Records Category: Integrated Branding Campaign
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Fix The World Agency: AMVBBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
The Decade Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Integrated Branding Campaign
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Integrated Branding Campaign

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Integrated Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

OS_IG20_002S

2020 Integrated Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated Branding Campaign

OS_IG20_003S

2020 Integrated Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Integrated Branding Campaign

OS_IG20_004B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Integrated Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Integrated Branding Campaign

OS_IG20_006B

2020 Integrated Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Integrated Branding Campaign

OS_IG20_019M

2020 Integrated Merit Award

Jones Knowles Ritchie / London

Burger King UK

Join the Meltdown

Integrated Branding Campaign

OS_IG20_020M

2020 Integrated Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated Branding Campaign

OS_IG20_021M

2020 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Integrated Branding Campaign

OS_IG20_022M

2020 Integrated Merit Award

Google Brand Studio / San Francisco

Google

The Most Searched

Integrated Branding Campaign

OS_IG20_023M

2020 Integrated Merit Award

AMVBBDO / London

Guinness

Clear

Integrated Branding Campaign

OS_IG20_024M

2020 Integrated Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

It's OK

Integrated Branding Campaign

OS_IG20_025M

2020 Integrated Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x USWNT

Integrated Branding Campaign

OS_IG20_026M

2020 Integrated Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Integrated Branding Campaign

OS_IG20_027M

2020 Integrated Merit Award

Wieden+Kennedy / Portland

Kentucky Fried Chicken

Kentucky Fried Culture

Integrated Branding Campaign

OS_IG20_028M

2020 Integrated Merit Award

CMD / Portland + Wasserman Media Group / Los Angeles

Microsoft

Microsoft and Netflix: A Big Strange Partnership

Integrated Branding Campaign

OS_IG20_029M

2020 Integrated Merit Award

mortierbrigade / schaarbeek

PIAS Records

The Legendary Tour

Integrated Branding Campaign

OS_IG20_030M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Integrated Branding Campaign

OS_IG20_031M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Integrated Branding Campaign

OS_IG20_032M

2020 Integrated Merit Award

AMVBBDO / London + BBDO / New York

Snickers

Fix The World

Integrated Branding Campaign

OS_IG20_033M

2020 Integrated Merit Award

Spotify In-House / New York

Spotify

The Decade Wrapped

Integrated Branding Campaign

OS_IG20_034M

2020 Integrated Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Integrated Branding Campaign

OS_IG20_035M

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