The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Integrated Branding Campaign
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Award
Agency
Client
Title
Category
Annual ID

Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign


Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign


Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Integrated Branding Campaign


The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign


The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign


Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Integrated Branding Campaign


Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign


The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated Branding Campaign


Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Integrated Branding Campaign


The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign


It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Integrated Branding Campaign


Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Integrated Branding Campaign


Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign


Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland
Client: Kentucky Fried Chicken Category: Integrated Branding Campaign


Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles
Client: Microsoft Category: Integrated Branding Campaign


The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Integrated Branding Campaign


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign


Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign


Fix The World
Agency: AMVBBDO / London + BBDO / New York
Client: Snickers Category: Integrated Branding Campaign


The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Integrated Branding Campaign


Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Integrated Branding Campaign


Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G

Award:
2020 Integrated Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_002S

Award:
2020 Integrated Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_003S

Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_004B

Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B

Award:
2020 Integrated Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_006B

Award:
2020 Integrated Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_019M

Award:
2020 Integrated Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_020M

Award:
2020 Integrated Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_021M

Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_022M

Award:
2020 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_023M

Award:
2020 Integrated Merit Award
Agency:
AMVBBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_024M

Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_025M

Award:
2020 Integrated Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x USWNT
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_026M

Award:
2020 Integrated Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_027M

Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_028M

Award:
2020 Integrated Merit Award
Agency:
CMD / Portland + Wasserman Media Group / Los Angeles
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_029M

Award:
2020 Integrated Merit Award
Agency:
mortierbrigade / schaarbeek
Client:
PIAS Records
Title:
The Legendary Tour
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_030M

Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_031M

Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_032M

Award:
2020 Integrated Merit Award
Agency:
AMVBBDO / London + BBDO / New York
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_033M

Award:
2020 Integrated Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_034M
