The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Award
-
Award
All
- All
- Best of Show
- Best of Discipline
- Gold
- Silver
- Bronze
- Green
- Penta
- SDG
- Merit
Category
-
Category
Moving Image
- Select Category
- Active Engagement
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Billboards & Transit
- Brand Installations
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Sound Design
- Craft - Visual Effects
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Digital Craft
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Moving Image Craft
- Innovation in Out of Home
- Innovation in Print
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Internal Communications
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online-only Video
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- People
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Planet
- Posters
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Post
- Spatial Design
- Stunts & Activations
- Systems
- Targeted Video
- Television & VOD
- Title Sequences
- Trade Publication
- Typography
- Under 100K Budget
- Use of Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Websites
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Single
- Series
Filter
Award
Agency
Client
Title
Category
Annual ID

Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Moving Image / Single


Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single


Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Moving Image / Series


BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative Category: Moving Image / Series


Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single


The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org Category: Moving Image / Single


Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single


LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Moving Image / Single


Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series


The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series


Award:
2020 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Annual ID:
OS_DE20_039G

Award:
2020 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Annual ID:
OS_DE20_040B

Award:
2020 Design Gold Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Annual ID:
OS_DE20_041G

Award:
2020 Design Silver Pencil
Agency:
BBC Creative / London + Superunion / London
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Annual ID:
OS_DE20_042S

Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Annual ID:
OS_DE20_181M

Award:
2020 Design Merit Award
Agency:
Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client:
Boatos.org
Title:
The Story of Tsutomu Yamaguchi
Category:
Moving Image / Single
Annual ID:
OS_DE20_182M

Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Georgetown Optician
Title:
Eyes Say More Than Words
Category:
Moving Image / Single
Annual ID:
OS_DE20_183M

Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Annual ID:
OS_DE20_184M

Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
