The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online-only Video / Campaign
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help Agency: FIG / New York + Arts & Sciences / Los Angeles Client: Vimeo Category: Online-only Video / Campaign
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta Client: Porsche Category: Online-only Video / Single
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Online-only Video / Single
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single
First Shave Agency: Grey Canada / Toronto + Grey / New York Client: P&G Category: Online-only Video / Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single

2020 Interactive & Online Silver Pencil

DentsuBos / Toronto + Brita / Toronto

Brita

The Walkumentary

Online-only Video / Pre-Roll - Single

OS_IN20_016S

2020 Interactive & Online Silver Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online-only Video / Interactive Video

OS_IN20_014S

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Interactive & Online Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online-only Video / Single

OS_IN20_017G

2020 Interactive & Online Silver Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online-only Video / Single

OS_IN20_018S

2020 Interactive & Online Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

OS_IN20_019B

2020 Interactive & Online Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Pre-Roll - Single

OS_IN20_045M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online-only Video / Pre-Roll - Campaign

OS_IN20_046M

2020 Interactive & Online Merit Award

Publicis Italy / Milan

Diesel

Be a Follower

Online-only Video / Campaign

OS_IN20_055M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Online-only Video / Campaign

OS_IN20_056M

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

The Answer Is Squarespace

Online-only Video / Campaign

OS_IN20_057M

2020 Interactive & Online Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Online-only Video / Campaign

OS_IN20_058M

2020 Interactive & Online Merit Award

FIG / New York + Arts & Sciences / Los Angeles

Vimeo

Vimeo Can Help

Online-only Video / Campaign

OS_IN20_059M

2020 Interactive & Online Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Online-only Video / Single

OS_IN20_047M

2020 Interactive & Online Merit Award

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Online-only Video / Single

OS_IN20_048M

2020 Interactive & Online Merit Award

Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta

Porsche

Porsche and Star Wars: The Designer Alliance

Online-only Video / Single

OS_IN20_049M

2020 Interactive & Online Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Online-only Video / Single

OS_IN20_050M

2020 Interactive & Online Merit Award

DDB / Chicago

Mars Wrigley

Skittles Witch

Online-only Video / Single

OS_IN20_051M

2020 Interactive & Online Merit Award

Grey Canada / Toronto + Grey / New York

P&G

First Shave

Online-only Video / Single

OS_IN20_052M

2020 Interactive & Online Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Online-only Video / Single

OS_IN20_053M

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Online-only Video / Single

OS_IN20_054M

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