The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Online Films & Video / Long Form - Single
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Online Films & Video / Long Form - Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Online Films & Video / Long Form - Single
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Short Form - Single
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single
HORNBACH "Smell of Spring" Agency: HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single
BYOB (Bring Your Own Bun) Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Online Films & Video / Short Form - Single
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Online Films & Video / Long Form - Campaign
Just Do It: Helden + Sonne Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Cool Ranch Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign
What You Really, Really, Really, Really Want Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it. Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Online Films & Video / Long Form - Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Online Films & Video / Long Form - Single
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Grandpa Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Arlene's Big Leap Agency: 160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles Client: Aviation Gin Category: Online Films & Video / Long Form - Single
Crystal Barn Agency: Droga5 / London + Biscuit Filmworks / London Client: Barclaycard Category: Online Films & Video / Long Form - Single
Pioneers Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina Client: Beiersdorf Category: Online Films & Video / Long Form - Single
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Online Films & Video / Long Form - Single
The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online Films & Video / Long Form - Single
Return Policy Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Long Form - Single
8000km Runway Agency: Goodzilla / Shanghai Client: Jack Jones Category: Online Films & Video / Long Form - Single
Rudy II: He's Colonel Sanders Now Agency: Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica Client: Kentucky Fried Chicken Category: Online Films & Video / Long Form - Single
New Australia Land Agency: MLA / Sydney + The Monkeys / Sydney Client: MLA Category: Online Films & Video / Long Form - Single
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Online Films & Video / Long Form - Single
President’s Pets. Animals make us human. Adopt. Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Online Films & Video / Long Form - Single
Next Episode Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Online Films & Video / Long Form - Single
SickKids VS - This Is Why Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Online Films & Video / Long Form - Single
Mr Swan Agency: Ogilvy / London Client: Sipmsith Category: Online Films & Video / Long Form - Single

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Film Silver Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

OS_FI20_017S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Online Films & Video / Short Form - Single

OS_FI20_018S

2020 Film Gold Pencil

Publicis Italy / Milan

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

OS_FI20_019G

2020 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Online Films & Video / Long Form - Single

OS_FI20_020G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

OS_FI20_021G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

OS_FI20_022G

2020 Film Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

OS_FI20_023G

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Online Films & Video / Long Form - Single

OS_FI20_024S

2020 Film Silver Pencil

MJZ / Los Angeles + MJZ / London + Mother / London

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

OS_FI20_025S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Online Films & Video / Long Form - Single

OS_FI20_026S

2020 Film Silver Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Online Films & Video / Long Form - Single

OS_FI20_027S

2020 Film Bronze Pencil

Apple / Cupertino + Park Pictures / LA + Exile / LA

Apple

The Storytellers

Online Films & Video / Long Form - Single

OS_FI20_028B

2020 Film Bronze Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online Films & Video / Long Form - Single

OS_FI20_029B

2020 Film Bronze Pencil

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Online Films & Video / Long Form - Single

OS_FI20_030B

2020 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

OS_FI20_031B

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Behind the Mac - International Women's Day

Online Films & Video / Short Form - Single

OS_FI20_076M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

Prom Dress

Online Films & Video / Short Form - Single

OS_FI20_077M

2020 Film Merit Award

HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin

HORNBACH Baumarkt AG

HORNBACH "Smell of Spring"

Online Films & Video / Short Form - Single

OS_FI20_078M

2020 Film Merit Award

GSD&M / Austin

Popeyes Louisiana Kitchen

BYOB (Bring Your Own Bun)

Online Films & Video / Short Form - Single

OS_FI20_079M

2020 Film Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Online Films & Video / Long Form - Campaign

OS_FI20_105M

2020 Film Merit Award

Wieden+Kennedy / Amsterdam

Nike Germany

Just Do It: Helden + Sonne

Online Films & Video / Long Form - Campaign

OS_FI20_106M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch

Online Films & Video / Varying Length Campaign

OS_FI20_107M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Online Films & Video / Varying Length Campaign

OS_FI20_108M

2020 Film Merit Award

Venables Bell & Partners / San Francisco

Reebok

Sport The Unexpected

Online Films & Video / Varying Length Campaign

OS_FI20_109M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Online Films & Video / Varying Length Campaign

OS_FI20_110M

2020 Film Merit Award

ERICH &KALLMAN / San Francisco

General Mills Reese's Peanut Butter Puffs

What You Really, Really, Really, Really Want

Online Films & Video / Short Form - Campaign

OS_FI20_080M

2020 Film Merit Award

hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki

Pohjola Insurance

You only have one life. Live it.

Online Films & Video / Short Form - Campaign

OS_FI20_081M

2020 Film Merit Award

DDB / Chicago

Mars Wrigley

Skittles Witch

Online Films & Video / Pre-Roll - Single

OS_FI20_111M

2020 Film Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

OS_FI20_112M

2020 Film Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Online Films & Video / Long Form - Single

OS_FI20_082M

2020 Film Merit Award

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Online Films & Video / Long Form - Single

OS_FI20_083M

2020 Film Merit Award

Apple / Cupertino + Imposter / LA

Apple

Caught on Camera

Online Films & Video / Long Form - Single

OS_FI20_084M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Online Films & Video / Long Form - Single

OS_FI20_085M

2020 Film Merit Award

Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona

Atlético de Madrid

Grandpa

Online Films & Video / Long Form - Single

OS_FI20_086M

2020 Film Merit Award

160over90 / New York + Maximum Effort / Los Angeles + Aviation Gin / Los Angeles + Escape Velocity / Los Angeles

Aviation Gin

Arlene's Big Leap

Online Films & Video / Long Form - Single

OS_FI20_087M

2020 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Barclaycard

Crystal Barn

Online Films & Video / Long Form - Single

OS_FI20_088M

2020 Film Merit Award

FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina

Beiersdorf

Pioneers

Online Films & Video / Long Form - Single

OS_FI20_089M

2020 Film Merit Award

&Co. / NoA / Copenhagen + New-Land / Copenhagen

Bianco

The Lift

Online Films & Video / Long Form - Single

OS_FI20_090M

2020 Film Merit Award

DentsuBos / Toronto + Brita / Toronto

Brita

The Walkumentary

Online Films & Video / Long Form - Single

OS_FI20_091M

2020 Film Merit Award

Publicis Italy / Milan

Diesel

Return Policy

Online Films & Video / Long Form - Single

OS_FI20_092M

2020 Film Merit Award

Goodzilla / Shanghai

Jack Jones

8000km Runway

Online Films & Video / Long Form - Single

OS_FI20_093M

2020 Film Merit Award

Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica

Kentucky Fried Chicken

Rudy II: He's Colonel Sanders Now

Online Films & Video / Long Form - Single

OS_FI20_094M

2020 Film Merit Award

MLA / Sydney + The Monkeys / Sydney

MLA

New Australia Land

Online Films & Video / Long Form - Single

OS_FI20_095M

2020 Film Merit Award

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Online Films & Video / Long Form - Single

OS_FI20_096M

2020 Film Merit Award

Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg

NOAH - Menschen für Tiere e.V.

President’s Pets. Animals make us human. Adopt.

Online Films & Video / Long Form - Single

OS_FI20_097M

2020 Film Merit Award

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Online Films & Video / Long Form - Single

OS_FI20_098M

2020 Film Merit Award

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York

Old Spice

Next Episode

Online Films & Video / Long Form - Single

OS_FI20_099M

2020 Film Merit Award

Cossette / Toronto + Scouts Honour / Toronto

SickKids Foundation

SickKids VS - This Is Why

Online Films & Video / Long Form - Single

OS_FI20_100M

2020 Film Merit Award

Ogilvy / London

Sipmsith

Mr Swan

Online Films & Video / Long Form - Single

OS_FI20_101M

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