The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Out of Home / P.O.P. & In-Store
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Bushe outdoor Agency: Suprematika / Moscow + Bushe / Saint Petersburg Client: Bushe Category: Out of Home / Series
The Truth Is Local Agency: The New York Times / New York + Local Projects / New York Client: The New York Times Category: Out of Home / Series
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Out of Home / Series
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Apple Fifth Avenue Reopening Campaign Installation Agency: Apple / Cupertino Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong Agency: Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Out of Home / Single
Homeless Castle Agency: The Local Collective / Toronto + OPC / Toronto Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Single
Mind The Gap Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020 Agency: Flamingo / New York Client: Flamingo Category: Out of Home / Brand Installations
Apollo Agency: Ogilvy / New York Client: IBM Category: Out of Home / Brand Installations
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Out of Home / Brand Installations
Sole of UX Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles Client: Lexus Category: Out of Home / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Out of Home / Brand Installations
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Out of Home / Brand Installations
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Out of Home / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Out of Home / Series
AirPods Pro Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino Client: Apple Category: Out of Home / Series
The Period Girl Agency: Carmesi / Gurgaon Client: Carmesi Category: Out of Home / Series
Signature Searches Agency: R/GA / Sydney Client: Google Category: Out of Home / Series
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Out of Home / Series
Absolut Street Trees Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City Client: Pernod Ricard México Category: Out of Home / Series
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Series
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Nothing is as big as Christmas Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
Samsung Folding Piccadilly Agency: Cheil / London Client: Samsung Category: Out of Home / Billboards & Transit
Shark Bait Agency: Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland Client: Uber Eats Category: Out of Home / Billboards & Transit
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Design Bronze Pencil

Mastercard / Purchase + McCann / New York

Mastercard

Acceptance Street

Out of Home / Single

OS_DE20_027B

2020 Direct Marketing Bronze Pencil

Rethink / Vancouver/Toronto/Montreal

East West Market

Embarrassing Plastic Bags

Out of Home / P.O.P. & In-Store

OS_DI20_005B

2020 Design Gold Pencil

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Out of Home / Brand Installations

OS_DE20_032G

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Out of Home / Series

OS_DE20_028G

2020 Design Gold Pencil

Suprematika / Moscow + Bushe / Saint Petersburg

Bushe

Bushe outdoor

Out of Home / Series

OS_DE20_029G

2020 Design Silver Pencil

The New York Times / New York + Local Projects / New York

The New York Times

The Truth Is Local

Out of Home / Series

OS_DE20_030S

2020 Design Bronze Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Out of Home / Series

OS_DE20_031B

2020 Direct Marketing Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Out of Home / Billboards & Transit

OS_DI20_006G

2020 Direct Marketing Silver Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Out of Home / Billboards & Transit

OS_DI20_007S

2020 Direct Marketing Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Out of Home / Billboards & Transit

OS_DI20_008B

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Out of Home / Health & Wellness

OS_HW20_073M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Out of Home / Health & Wellness

OS_HW20_074M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Out of Home / Health & Wellness

OS_HW20_075M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

New Zealand Aids Foundation

Rules of a F*** Buddy

Out of Home / Health & Wellness

OS_HW20_076M

2020 Design Merit Award

Apple / Cupertino

Apple

Apple Fifth Avenue Reopening Campaign Installation

Out of Home / Single

OS_DE20_149M

2020 Design Merit Award

Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul

Hanwha

Solar Boat : Clean up Mekong

Out of Home / Single

OS_DE20_150M

2020 Design Merit Award

The Local Collective / Toronto + OPC / Toronto

Raising The Roof

Homeless Castle

Out of Home / Single

OS_DE20_151M

2020 Design Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Out of Home / Single

OS_DE20_152M

2020 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

Berliner Verkehrsbetriebe (BVG)

Mind The Gap

Out of Home / P.O.P. & In-Store

OS_DI20_053M

2020 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / P.O.P. & In-Store

OS_DI20_054M

2020 Design Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Out of Home / Brand Installations

OS_DE20_160M

2020 Design Merit Award

Flamingo / New York

Flamingo

The Bush 2020

Out of Home / Brand Installations

OS_DE20_161M

2020 Design Merit Award

Ogilvy / New York

IBM

Apollo

Out of Home / Brand Installations

OS_DE20_162M

2020 Design Merit Award

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Out of Home / Brand Installations

OS_DE20_163M

2020 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Out of Home / Brand Installations

OS_DE20_164M

2020 Design Merit Award

BETC / Paris

Lacoste

Crocodile Free

Out of Home / Brand Installations

OS_DE20_165M

2020 Design Merit Award

Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles

Lexus

Sole of UX

Out of Home / Brand Installations

OS_DE20_166M

2020 Design Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Out of Home / Brand Installations

OS_DE20_167M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / Brand Installations

OS_DE20_168M

2020 Design Merit Award

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Brand Installations

OS_DE20_169M

2020 Design Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Out of Home / Brand Installations

OS_DE20_170M

2020 Design Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Out of Home / Brand Installations

OS_DE20_171M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Out of Home / Brand Installations

OS_DE20_172M

2020 Design Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Out of Home / Series

OS_DE20_153M

2020 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino

Apple

AirPods Pro

Out of Home / Series

OS_DE20_154M

2020 Design Merit Award

Carmesi / Gurgaon

Carmesi

The Period Girl

Out of Home / Series

OS_DE20_155M

2020 Design Merit Award

R/GA / Sydney

Google

Signature Searches

Out of Home / Series

OS_DE20_156M

2020 Design Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Out of Home / Series

OS_DE20_157M

2020 Design Merit Award

( anónimo ) / Mexico City + Pernod Ricard México / Mexico City

Pernod Ricard México

Absolut Street Trees

Out of Home / Series

OS_DE20_158M

2020 Design Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Out of Home / Series

OS_DE20_159M

2020 Direct Marketing Merit Award

Africa / Sao Paulo

AB Inbev (Budweiser)

The Beer Behind Sports

Out of Home / Billboards & Transit

OS_DI20_055M

2020 Direct Marketing Merit Award

Ogilvy / Madrid

IBERIA

Nothing is as big as Christmas

Out of Home / Billboards & Transit

OS_DI20_056M

2020 Direct Marketing Merit Award

Cheil / London

Samsung

Samsung Folding Piccadilly

Out of Home / Billboards & Transit

OS_DI20_057M

2020 Direct Marketing Merit Award

Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland

Uber Eats

Shark Bait

Out of Home / Billboards & Transit

OS_DI20_058M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

OS_HW20_077M

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