The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020 Agency: Flamingo / New York Client: Flamingo Category: Out of Home / Brand Installations
Apollo Agency: Ogilvy / New York Client: IBM Category: Out of Home / Brand Installations
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Out of Home / Brand Installations
Sole of UX Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles Client: Lexus Category: Out of Home / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Out of Home / Brand Installations
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Out of Home / Brand Installations
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Out of Home / Brand Installations
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Out of Home / Brand Installations

2020 Design Gold Pencil

Sid Lee / Montreal

Vision Zero Project and the City of Montreal

The Impactful Reminder

Out of Home / Brand Installations

OS_DE20_032G

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Design Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Out of Home / Brand Installations

OS_DE20_160M

2020 Design Merit Award

Flamingo / New York

Flamingo

The Bush 2020

Out of Home / Brand Installations

OS_DE20_161M

2020 Design Merit Award

Ogilvy / New York

IBM

Apollo

Out of Home / Brand Installations

OS_DE20_162M

2020 Design Merit Award

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Out of Home / Brand Installations

OS_DE20_163M

2020 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Out of Home / Brand Installations

OS_DE20_164M

2020 Design Merit Award

BETC / Paris

Lacoste

Crocodile Free

Out of Home / Brand Installations

OS_DE20_165M

2020 Design Merit Award

Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles

Lexus

Sole of UX

Out of Home / Brand Installations

OS_DE20_166M

2020 Design Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Out of Home / Brand Installations

OS_DE20_167M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / Brand Installations

OS_DE20_168M

2020 Design Merit Award

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Brand Installations

OS_DE20_169M

2020 Design Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Out of Home / Brand Installations

OS_DE20_170M

2020 Design Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Out of Home / Brand Installations

OS_DE20_171M

2020 Design Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Out of Home / Brand Installations

OS_DE20_172M

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