The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Out of Home / Series
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg
Client: Bushe Category: Out of Home / Series
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York
Client: The New York Times Category: Out of Home / Series
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Embarrassing Plastic Bags
Agency: Rethink / Vancouver/Toronto/Montreal
Client: East West Market Category: Out of Home / P.O.P. & In-Store
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Out of Home / Pharma
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Out of Home / Series
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client: Apple Category: Out of Home / Series
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Out of Home / Series
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Series
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020
Agency: Flamingo / New York
Client: Flamingo Category: Out of Home / Brand Installations
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Sole of UX
Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client: Lexus Category: Out of Home / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Out of Home / Brand Installations
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Out of Home / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Out of Home / Brand Installations
The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Out of Home / Brand Installations
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Out of Home / Brand Installations
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich
Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong
Agency: Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Out of Home / Single
Homeless Castle
Agency: The Local Collective / Toronto + OPC / Toronto
Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Single
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Nothing is as big as Christmas
Agency: Ogilvy / Madrid
Client: IBERIA Category: Out of Home / Billboards & Transit
Samsung Folding Piccadilly
Agency: Cheil / London
Client: Samsung Category: Out of Home / Billboards & Transit
Shark Bait
Agency: Special Group NZ / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Out of Home / Billboards & Transit
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Annual ID:
OS_DE20_028G
Award:
2020 Design Gold Pencil
Agency:
Suprematika / Moscow + Bushe / Saint Petersburg
Client:
Bushe
Title:
Bushe outdoor
Category:
Out of Home / Series
Annual ID:
OS_DE20_029G
Award:
2020 Design Silver Pencil
Agency:
The New York Times / New York + Local Projects / New York
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Annual ID:
OS_DE20_030S
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Design Gold Pencil
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_032G
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Rethink / Vancouver/Toronto/Montreal
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_005B
Award:
2020 Design Silver Pencil
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Annual ID:
OS_DE20_026S
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_022S
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_007S
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_008B
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Annual ID:
OS_HW20_077M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Out of Home / Series
Annual ID:
OS_DE20_153M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Out of Home / Series
Annual ID:
OS_DE20_154M
Award:
2020 Design Merit Award
Agency:
Carmesi / Gurgaon
Client:
Carmesi
Title:
The Period Girl
Category:
Out of Home / Series
Annual ID:
OS_DE20_155M
Award:
2020 Design Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Signature Searches
Category:
Out of Home / Series
Annual ID:
OS_DE20_156M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Annual ID:
OS_DE20_157M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Out of Home / Series
Annual ID:
OS_DE20_158M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Annual ID:
OS_DE20_159M
Award:
2020 Design Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_160M
Award:
2020 Design Merit Award
Agency:
Flamingo / New York
Client:
Flamingo
Title:
The Bush 2020
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_161M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_162M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_163M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_164M
Award:
2020 Design Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_165M
Award:
2020 Design Merit Award
Agency:
Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client:
Lexus
Title:
Sole of UX
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_166M
Award:
2020 Design Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_167M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_168M
Award:
2020 Design Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_169M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_170M
Award:
2020 Design Merit Award
Agency:
Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_171M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_172M
Award:
2020 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
Mind The Gap
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_053M
Award:
2020 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_054M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Out of Home / Single
Annual ID:
OS_DE20_149M
Award:
2020 Design Merit Award
Agency:
Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Out of Home / Single
Annual ID:
OS_DE20_150M
Award:
2020 Design Merit Award
Agency:
The Local Collective / Toronto + OPC / Toronto
Client:
Raising The Roof
Title:
Homeless Castle
Category:
Out of Home / Single
Annual ID:
OS_DE20_151M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Annual ID:
OS_DE20_152M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_073M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_074M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_075M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_076M
Award:
2020 Direct Marketing Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_055M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Madrid
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_056M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_057M