The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Award
Agency
Client
Title
Category
Annual ID

Black Supermarket
Agency: Marcel / Paris
Client: Carrefour Category: People / Good Health & Well-Being

Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: People / Good Health & Well-Being


Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland
Client: March For Our Lives Category: People / Good Health & Well-Being


Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany Category: People / Gender Equality


The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: People / Gender Equality


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: People / Quality Education


Award:
2020 Sustainable Development Pencil SDG
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_001SDG

Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_003M

Award:
2020 Sustainable Development Pencil Merit Award
Agency:
McCann / New York + March for Our Lives / Parkland
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
People / Good Health & Well-Being
Annual ID:
OS_SD20_004M

Award:
2020 Sustainable Development Pencil Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
People / Gender Equality
Annual ID:
OS_SD20_006M

Award:
2020 Sustainable Development Pencil Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
People / Gender Equality
Annual ID:
OS_SD20_007M
