The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Physical Items
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items
SmartWax Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Items
Edchup Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Physical Items

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Direct Marketing Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Physical Items

OS_DI20_002S

2020 Direct Marketing Silver Pencil

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Items

OS_DI20_003S

2020 Direct Marketing Bronze Pencil

DDB / Chicago

Miller Lite

Cantroller

Physical Items

OS_DI20_004B

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Apotek Hjärtat

A Hard Pill To Swallow

Physical Items

OS_DI20_046M

2020 Direct Marketing Merit Award

McCann / Melbourne

Clean Ocean Foundation Australia

SmartWax

Physical Items

OS_DI20_047M

2020 Direct Marketing Merit Award

DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London

Kraft Heinz

Edchup

Physical Items

OS_DI20_048M

2020 Direct Marketing Merit Award

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Physical Items

OS_DI20_049M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Items

OS_DI20_050M

2020 Direct Marketing Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Physical Items

OS_DI20_051M

2020 Direct Marketing Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Physical Items

OS_DI20_052M

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