The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
THE TIME WE HAVE LEFT Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Creative Effectiveness Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Single Country or Region / Non-Profit / Charity

OS_CE20_013G

2020 Creative Effectiveness Silver Pencil

Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid

PERNOD RICARD - RUAVIEJA

THE TIME WE HAVE LEFT

Single Country or Region / Consumer / Brand

OS_CE20_010S

2020 Creative Effectiveness Bronze Pencil

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

OS_CE20_011B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Single Country or Region / Consumer / Brand

OS_CE20_012B

2020 Creative Effectiveness Merit Award

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Single Country or Region / Non-Profit / Charity

OS_CE20_028M

2020 Creative Effectiveness Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Single Country or Region / Non-Profit / Charity

OS_CE20_029M

2020 Creative Effectiveness Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Single Country or Region / Non-Profit / Charity

OS_CE20_030M

2020 Creative Effectiveness Merit Award

Loong / Beijing

Tencent Foundation, China Organ Donation

A Team of One

Single Country or Region / Non-Profit / Charity

OS_CE20_031M

2020 Creative Effectiveness Merit Award

JWT Folk / DUBLIN

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

OS_CE20_023M

2020 Creative Effectiveness Merit Award

MullenLowe / US

Burger King

Twitter Bait

Single Country or Region / Consumer / Brand

OS_CE20_024M

2020 Creative Effectiveness Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

OS_CE20_025M

2020 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

OS_CE20_026M

2020 Creative Effectiveness Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Single Country or Region / Consumer / Brand

OS_CE20_027M

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