The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Voice of Hunger Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Social Channel / Single Platform
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Fact Avalanche Agency: Sid Lee / Montreal Client: Protect Our Winters Canada Category: Social Channel / Single Platform
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Social Channel / Single Platform
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Social Channel / Single Platform
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Social Channel / Multi-Platform
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Social Channel / Multi-Platform
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: Social Channel / Multi-Platform

2020 Social Media Gold Pencil

Dentsu Webchutney / Bengaluru

Swiggy (Bundl Technologies Private Limited)

Voice of Hunger

Social Channel / Single Platform

OS_SM20_002G

2020 Social Media Silver Pencil

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

OS_SM20_003S

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

OS_SM20_004S

2020 Social Media Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Social Channel / Single Platform

OS_SM20_005S

2020 Social Media Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

Social Channel / Single Platform

OS_SM20_037M

2020 Social Media Merit Award

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Channel / Single Platform

OS_SM20_038M

2020 Social Media Merit Award

Sid Lee / Montreal

Protect Our Winters Canada

Fact Avalanche

Social Channel / Single Platform

OS_SM20_039M

2020 Social Media Merit Award

We Are Social / Paris

WWF France

#NoBuildChallenge

Social Channel / Single Platform

OS_SM20_040M

2020 Social Media Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Social Channel / Single Platform

OS_SM20_041M

2020 Social Media Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Social Channel / Multi-Platform

OS_SM20_042M

2020 Social Media Merit Award

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Social Channel / Multi-Platform

OS_SM20_043M

2020 Social Media Merit Award

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

Social Channel / Multi-Platform

OS_SM20_044M

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