The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Refurbished Tweets Agency: BETC / Paris Client: Back Market Category: Social Post / Campaign
Tom Brady's Big Announcement Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Social Post / Single
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Social Post / Single
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Social Post / Single
Safer Kids Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: UNICEF Philippines Category: Social Post / Single
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
Area 51 Agency: draftLine / New York Client: Bud Light Category: Social Post / Real-time Response
The Affordable Banana Agency: Ogilvy Social Lab / Brussels Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Social Post / Real-time Response

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Campaign

OS_SM20_010G

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

OS_SM20_011B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

OS_SM20_012B

2020 Social Media Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Social Post / Single

OS_SM20_006G

2020 Social Media Silver Pencil

Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles

Aviation Gin

The Gift That Doesn't Give Back

Social Post / Single

OS_SM20_007S

2020 Social Media Silver Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Single

OS_SM20_008S

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Social Post / Single

OS_SM20_009B

2020 Social Media Gold Pencil

Wieden+Kennedy / New York + draftLine / New York

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

OS_SM20_013G

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

OS_SM20_014G

2020 Social Media Silver Pencil

CLM BBDO / Boulogne Billancourt

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

OS_SM20_015S

2020 Social Media Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

OS_SM20_016B

2020 Social Media Merit Award

BETC / Paris

Back Market

Refurbished Tweets

Social Post / Campaign

OS_SM20_050M

2020 Social Media Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Tom Brady's Big Announcement

Social Post / Campaign

OS_SM20_051M

2020 Social Media Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Social Post / Single

OS_SM20_045M

2020 Social Media Merit Award

Grey Argentina / Buenos Aires

Flybondi

Fly with us

Social Post / Single

OS_SM20_046M

2020 Social Media Merit Award

Ogilvy Brasil / São Paulo

Hasbro

We All Can Take Care

Social Post / Single

OS_SM20_047M

2020 Social Media Merit Award

AMVBBDO / London + BBDO / New York + MJZ / LA/London

Snickers

Fix The World

Social Post / Single

OS_SM20_048M

2020 Social Media Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

UNICEF Philippines

Safer Kids

Social Post / Single

OS_SM20_049M

2020 Social Media Merit Award

Herezie Group / Paris

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Post / Real-time Response

OS_SM20_052M

2020 Social Media Merit Award

draftLine / New York

Bud Light

Area 51

Social Post / Real-time Response

OS_SM20_053M

2020 Social Media Merit Award

Ogilvy Social Lab / Brussels

Carrefour Belgium

The Affordable Banana

Social Post / Real-time Response

OS_SM20_054M

2020 Social Media Merit Award

Chobani / New York

Chobani

Stop Lunch Shaming

Social Post / Real-time Response

OS_SM20_055M

2020 Social Media Merit Award

mcgarrybowen / Chicago

Oscar Mayer

Ice Dog Sandwich

Social Post / Real-time Response

OS_SM20_056M

2020 Social Media Merit Award

BBDO Belgium / Brussels

State of the Arts

-60% culture

Social Post / Real-time Response

OS_SM20_057M

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