The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations


GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Stunts & Activations


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Stunts & Activations


Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Stunts & Activations


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Stunts & Activations


#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Stunts & Activations


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Stunts & Activations


Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Stunts & Activations


Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Stunts & Activations


Mustard Ice Cream
Agency: Fitzco / Atlanta + Sunshine Sachs / New York City
Client: French's Category: Stunts & Activations


JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Stunts & Activations


Pour Perfectly
Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Stunts & Activations


The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH Category: Stunts & Activations


Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Stunts & Activations


LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Stunts & Activations


Award:
2020 Social Media Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G

Award:
2020 Social Media Gold Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Stunts & Activations
Annual ID:
OS_SM20_023G

Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Annual ID:
OS_SM20_024S

Award:
2020 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Stunts & Activations
Annual ID:
OS_SM20_025S

Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Annual ID:
OS_SM20_026B

Award:
2020 Social Media Bronze Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Annual ID:
OS_SM20_027B

Award:
2020 Social Media Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Annual ID:
OS_SM20_028B

Award:
2020 Social Media Merit Award
Agency:
Deutsch / New York
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Annual ID:
OS_SM20_081M

Award:
2020 Social Media Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Stunts & Activations
Annual ID:
OS_SM20_082M

Award:
2020 Social Media Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Annual ID:
OS_SM20_083M

Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Stunts & Activations
Annual ID:
OS_SM20_084M

Award:
2020 Social Media Merit Award
Agency:
Fitzco / Atlanta + Sunshine Sachs / New York City
Client:
French's
Title:
Mustard Ice Cream
Category:
Stunts & Activations
Annual ID:
OS_SM20_085M

Award:
2020 Social Media Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Stunts & Activations
Annual ID:
OS_SM20_086M

Award:
2020 Social Media Merit Award
Agency:
Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Stunts & Activations
Annual ID:
OS_SM20_087M

Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Annual ID:
OS_SM20_088M

Award:
2020 Social Media Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Stunts & Activations
Annual ID:
OS_SM20_089M
