The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Stunts & Activations
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Car2Can Agency: Deutsch / New York Client: AB InBev Category: Stunts & Activations
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Stunts & Activations
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Stunts & Activations
Real Meals Agency: MullenLowe / US Client: Burger King Category: Stunts & Activations
Mustard Ice Cream Agency: Fitzco / Atlanta + Sunshine Sachs / New York City Client: French's Category: Stunts & Activations
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Stunts & Activations
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Stunts & Activations
The 7th Star for Germany Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Stunts & Activations
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Stunts & Activations

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Social Media Gold Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

OS_SM20_023G

2020 Social Media Silver Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

OS_SM20_024S

2020 Social Media Silver Pencil

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Stunts & Activations

OS_SM20_025S

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Stunts & Activations

OS_SM20_026B

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Social Media Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Stunts & Activations

OS_SM20_028B

2020 Social Media Merit Award

Deutsch / New York

AB InBev

Car2Can

Stunts & Activations

OS_SM20_081M

2020 Social Media Merit Award

Apple / Cupertino + Imposter / LA

Apple

Caught on Camera

Stunts & Activations

OS_SM20_082M

2020 Social Media Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Stunts & Activations

OS_SM20_083M

2020 Social Media Merit Award

MullenLowe / US

Burger King

Real Meals

Stunts & Activations

OS_SM20_084M

2020 Social Media Merit Award

Fitzco / Atlanta + Sunshine Sachs / New York City

French's

Mustard Ice Cream

Stunts & Activations

OS_SM20_085M

2020 Social Media Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Stunts & Activations

OS_SM20_086M

2020 Social Media Merit Award

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Stunts & Activations

OS_SM20_087M

2020 Social Media Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Nike Deutschland GmbH

The 7th Star for Germany

Stunts & Activations

OS_SM20_088M

2020 Social Media Merit Award

MRM//McCann / New York

United States Postal Service

Delivering Hope

Stunts & Activations

OS_SM20_089M

2020 Social Media Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Stunts & Activations

OS_SM20_090M

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