The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Burn Racist Giga Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Targeted Video / Targeted Online Video
CODE NAME: URI Agency: Dentsu Webchutney / Mumbai Client: TRIGGER HAPPY ENTERTAINMENT Category: Targeted Video / Targeted Online Video
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Targeted Video / Location-Specific Video

2020 Direct Marketing Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Targeted Video / Targeted Online Video

OS_DI20_009G

2020 Direct Marketing Silver Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Targeted Video / Targeted Online Video

OS_DI20_010S

2020 Direct Marketing Bronze Pencil

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Targeted Video / Targeted Online Video

OS_DI20_011B

2020 Direct Marketing Bronze Pencil

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

OS_DI20_012B

2020 Direct Marketing Merit Award

BETC / Paris

Bouygues Telecom

The never-ending commercial

Targeted Video / Targeted Online Video

OS_DI20_060M

2020 Direct Marketing Merit Award

Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano

Rolling Stone Magazine Italia

Burn Racist Giga

Targeted Video / Targeted Online Video

OS_DI20_061M

2020 Direct Marketing Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Targeted Video / Targeted Online Video

OS_DI20_062M

2020 Direct Marketing Merit Award

Dentsu Webchutney / Mumbai

TRIGGER HAPPY ENTERTAINMENT

CODE NAME: URI

Targeted Video / Targeted Online Video

OS_DI20_063M

2020 Direct Marketing Merit Award

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Targeted Video / Location-Specific Video

OS_DI20_059M

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